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‘Good’ case research in industrial marketing: Insights from research practicePiekkari, Rebecca ; Plakoyiannaki, Emmanuella ; Welch, CatherineIndustrial marketing management, 2010, Vol.39 (1), p.109-117 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Advances in consumer innovation resistance research: A review and research agendaHuang, Dan ; Jin, Xin ; Coghlan, AlexandraTechnological forecasting & social change, 2021-05, Vol.166, p.120594, Article 120594 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Customer experience: fundamental premises and implications for researchBecker, Larissa ; Jaakkola, ElinaJournal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.630-648 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Endogeneity and marketing strategy research: an overviewRutz, Oliver J. ; Watson, George F.Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.479-498 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Marketing research on Mobile apps: past, present and futureStocchi, Lara ; Pourazad, Naser ; Michaelidou, Nina ; Tanusondjaja, Arry ; Harrigan, PaulJournal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.195-225 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Livro
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Online Panel Research: A Data Quality PerspectiveMario Callegaro, Reginald P. Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick, Paul J. Lavrakas / Mario Callegaro, Reginald P. Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick, Paul J. LavrakasNewark: Wiley 2014Texto completo disponível |
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Material Type: Artigo
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Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumersCarlini, Joan ; Robertson, JuliaInternational journal of market research, 2023-03, Vol.65 (2-3), p.215-236 [Periódico revisado por pares]London, England: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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The evolving role of artificial intelligence in marketing: A review and research agendaVlačić, Božidar ; Corbo, Leonardo ; Costa e Silva, Susana ; Dabić, MarinaJournal of business research, 2021-05, Vol.128, p.187-203 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agendaMustak, Mekhail ; Salminen, Joni ; Plé, Loïc ; Wirtz, JochenJournal of business research, 2021-01, Vol.124, p.389-404 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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A review of comparative advertising research 1975–2018: Thematic and citation analysesdel Barrio-García, Salvador ; Muñoz-Leiva, Francisco ; Golden, LindaJournal of business research, 2020-12, Vol.121, p.73-84 [Periódico revisado por pares]Elsevier IncTexto completo disponível |