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Material Type: Artigo
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Documentary study of value cocriation in private higher education: the case in a post-graduation programSilva, Luis Carlos Alves da ; Silva, Maicon da ; Brambilla, Flávio RégioIndependent Journal of Management & Production, 2019-11, Vol.10 (6), p.1971-1993Sao Paulo: Independent Journal of Management & Production, I J M & PTexto completo disponível |
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Material Type: Artigo
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MARKETING RESEARCH IN BRAZIL AND THE CHALLENGE/OPPORTUNITY FOR CONTRIBUTION AND LEGITIMATION IN THE PANDEMICUrdan, Andre TorresREMark. Revista Brasileira de Marketing, 2020-10, Vol.19 (4), p.731São Paulo: Universidade Nove de JulhoTexto completo disponível |
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Material Type: Artigo
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NEUROMARKETING: EXPLORING THE UNCONSCIOUS SIDE OF CONSUMPTIONGonçalves Louro, Fernanda ; Andreoni Barboza, RenataREMark. Revista Brasileira de Marketing, 2024-01, Vol.23 (1), p.252Universidade Nove de JulhoSem texto completo |
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Material Type: Artigo
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INSTAGRAM AND ITS CONSUMPTION ATTRIBUTES: A CONTENT ANALYSIS BASED ON THE PRIMING EFFECTDantas Barbosa, Maria Naftally ; Vasconcelos Pereira, Yákara ; Amaral Demoly, Karla Rosane doREMark. Revista Brasileira de Marketing, 2020-07, Vol.19 (3), p.560São Paulo: Universidade Nove de JulhoTexto completo disponível |
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Material Type: Artigo
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Consumption, crisis, and coping strategies of lower class families in Brazil: A sociological accountCastilhos, Rodrigo B. ; Fonseca, Marcelo J. ; Bavaresco, VeraInternational journal of consumer studies, 2017-07, Vol.41 (4), p.379-388 [Periódico revisado por pares]Oxford: Blackwell Publishing LtdTexto completo disponível |
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Material Type: Artigo
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Brand’s CSR Influence on Consumers’ Prosocial Behavior in Unrelated DomainsNegrão, Angela ; Mantovani, Danielle ; De Andrade, Lucas MagalhãesRevista brasileira de marketing, 2018-02, Vol.17 (1), p.139-149São Paulo: Universidade Nove de Julho (UNINOVE), PPGATexto completo disponível |
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Material Type: Artigo
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Identification of students' expectations regarding higher education in the new social context: a meta-analytic studyde Moraes, Cristine do C.S.B ; Montebello, Maria Imaculada de Lima ; Zaccaria, Rosana Borges ; Cremonezi, Graziela Oste GrazianoREMark. Revista Brasileira de Marketing, 2019-07, Vol.18 (3), p.222Universidade Nove de JulhoSem texto completo |