Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Artigo
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Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiencesHilken, Tim ; de Ruyter, Ko ; Chylinski, Mathew ; Mahr, Dominik ; Keeling, Debbie I.Journal of the Academy of Marketing Science, 2017-11, Vol.45 (6), p.884-905 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Endogeneity and marketing strategy research: an overviewRutz, Oliver J. ; Watson, George F.Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.479-498 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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3 |
Material Type: Artigo
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Review in Brazilian scientific production of market segmentation/Revisao da producao cientifica brasileira em segmentacao de mercadoSouza, Lucas Lopes Ferreira ; Freitas, Ana Augusta FerreiraRevista de Ciencias da Administracao, 2016-08, p.96 [Periódico revisado por pares]Universidade Federal de Santa CatarinaTexto completo disponível |
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4 |
Material Type: Artigo
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Are Consumers Strategic? Structural Estimation from the Air-Travel IndustryLi, Jun ; Granados, Nelson ; Netessine, SergueiManagement science, 2014-09, Vol.60 (9), p.2114-2137 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Technology-driven service strategyHuang, Ming-Hui ; Rust, Roland T.Journal of the Academy of Marketing Science, 2017-11, Vol.45 (6), p.906-924 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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6 |
Material Type: Artigo
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Business models as service strategyWieland, Heiko ; Hartmann, Nathaniel N. ; Vargo, Stephen L.Journal of the Academy of Marketing Science, 2017-11, Vol.45 (6), p.925-943 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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7 |
Material Type: Artigo
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Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisionsXiang, Diandian ; Zhang, Leinan ; Tao, Qiuyan ; Wang, Yonggui ; Ma, ShuangJournal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.1046-1063 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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8 |
Material Type: Artigo
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Strategy and PowerPoint: An Inquiry into the Epistemic Culture and Machinery of Strategy MakingKaplan, SarahOrganization science (Providence, R.I.), 2011-03, Vol.22 (2), p.320-346 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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9 |
Material Type: Artigo
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Where does pride lead? Corporate managerial hubris and strategic emphasisKim, MinChung ; Xiong, Guiyang ; Kim, Kwang-HoJournal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.537-556 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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10 |
Material Type: Artigo
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What the Past Tells About the Future: Historical Prices in the Durable Goods MarketGong, Zheng ; Huang, Jin ; Chen, YuxinManagement science, 2022-12, Vol.68 (12), p.8857 [Periódico revisado por pares]Institute for Operations Research and the Management SciencesTexto completo disponível |