Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Livro
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Demand driven strategic planningMarcos Fava NevesNew York Routledge 2013Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto (65.012.2 N518d 11669 ) e outros locais(Acessar) |
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2 |
Material Type: Livro
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Identity and strategy how individual visions enable the design of a market strategy that worksOlaf G Rughase 1968-Cheltenham Edward Elgar 2007, c2006Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (658.401 R929i )(Acessar) |
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3 |
Material Type: Livro
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The market value process bridging customer and shareholder valueAlan S. Cleland 1939- Albert V BrunoSan Francisco Jossey-Bass c1996Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (658.401 C624m )(Acessar) |
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4 |
Material Type: Artigo
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Family hotel businesses: strategic planning and the need for education and trainingPeters, Mike ; Buhalis, DimitriosEducation & training (London), 2004-10, Vol.46 (8/9), p.406-415 [Periódico revisado por pares]London: Emerald Group Publishing LimitedTexto completo disponível |
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5 |
Material Type: Artigo
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Digital transformation: A multidisciplinary reflection and research agendaVerhoef, Peter C. ; Broekhuizen, Thijs ; Bart, Yakov ; Bhattacharya, Abhi ; Qi Dong, John ; Fabian, Nicolai ; Haenlein, MichaelJournal of business research, 2021-01, Vol.122, p.889-901 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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6 |
Material Type: Artigo
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Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiencesHilken, Tim ; de Ruyter, Ko ; Chylinski, Mathew ; Mahr, Dominik ; Keeling, Debbie I.Journal of the Academy of Marketing Science, 2017-11, Vol.45 (6), p.884-905 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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7 |
Material Type: Artigo
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Complementor competitive advantage: A framework for strategic decisionsCenamor, JavierJournal of business research, 2021-01, Vol.122, p.335-343 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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8 |
Material Type: Artigo
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Endogeneity and marketing strategy research: an overviewRutz, Oliver J. ; Watson, George F.Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.479-498 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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9 |
Material Type: Artigo
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Review in Brazilian scientific production of market segmentation/Revisao da producao cientifica brasileira em segmentacao de mercadoSouza, Lucas Lopes Ferreira ; Freitas, Ana Augusta FerreiraRevista de Ciencias da Administracao, 2016-08, p.96 [Periódico revisado por pares]Universidade Federal de Santa CatarinaTexto completo disponível |
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10 |
Material Type: Artigo
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Are Consumers Strategic? Structural Estimation from the Air-Travel IndustryLi, Jun ; Granados, Nelson ; Netessine, SergueiManagement science, 2014-09, Vol.60 (9), p.2114-2137 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |