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1 |
Material Type: Capítulo de Livro
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Optimization of the Logistic "Fill Rate" Key Performance Indicator Through the Application Of The DMAIC ApproachMarinello, Samuele ; Zhao, Qian ; Coruzzolo, Antonio Maria ; Balugani, Elia ; Gamberini, Rita ; Lolli, FrancescoAnnals of DAAAM & proceedings, 2023, p.475 [Periódico revisado por pares]DAAAM International ViennaTexto completo disponível |
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Material Type: Capítulo de Livro
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Brand Experiences, Retail Scenarios, and Brand Images in the Fashion IndustryGlobal Branding: Breakthroughs in Research and Practice, 2019, p.291-313IGI GlobalTexto completo disponível |
3 |
Material Type: Capítulo de Livro
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Factors Influencing the Buying Behavior of Female Consumers With Reference to Top Three Brands of Make-Up Cosmetics in Pune CityGlobal Branding: Breakthroughs in Research and Practice, 2019, p.428-464IGI GlobalTexto completo disponível |
4 |
Material Type: Capítulo de Livro
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“Thy Kingdom Come, Thy Will Be Done”: Attaining Divine Transcendence Through Brand Fandom, Evidence From IndiaGlobal Branding: Breakthroughs in Research and Practice, 2019, p.685-707IGI GlobalTexto completo disponível |
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Material Type: Capítulo de Livro
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Social Media Effects in Virtual Brand Communities: The Case of Facebook and TwitterGlobal Branding: Breakthroughs in Research and Practice, 2019, p.756-781IGI GlobalTexto completo disponível |
6 |
Material Type: Capítulo de Livro
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Importance and Role of Retail Brands in a Non-Food Market: A Case Study of DIY Retailing in SpainGlobal Branding: Breakthroughs in Research and Practice, 2019, p.314-340IGI GlobalTexto completo disponível |
7 |
Material Type: Capítulo de Livro
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Fans and Brands: Delineating Between Fandoms, Brand Communities, and Brand PublicsGlobal Branding: Breakthroughs in Research and Practice, 2019, p.668-684IGI GlobalTexto completo disponível |
8 |
Material Type: Capítulo de Livro
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The Importance of Electronics News Brand Trust: The Case of Online Newspapers in IndonesiaGlobal Branding: Breakthroughs in Research and Practice, 2019, p.537-556IGI GlobalTexto completo disponível |
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Material Type: Capítulo de Livro
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Country Brand Management: Assessing the Role of Social Media in Creating the Image of Marca España (Spain Brand)Global Branding: Breakthroughs in Research and Practice, 2019, p.943-969IGI GlobalTexto completo disponível |
10 |
Material Type: Capítulo de Livro
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Social Media Brand Communities and Brand Loyalty: An Integrated AHP ApproachGlobal Branding: Breakthroughs in Research and Practice, 2019, p.736-755IGI GlobalTexto completo disponível |