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Beyond nudges: Tools of a choice architectureJohnson, Eric J. ; Shu, Suzanne B. ; Dellaert, Benedict G. C. ; Fox, Craig ; Goldstein, Daniel G. ; Häubl, Gerald ; Larrick, Richard P. ; Payne, John W. ; Peters, Ellen ; Schkade, David ; Wansink, Brian ; Weber, Elke U.Marketing letters, 2012-06, Vol.23 (2), p.487-504 [Periódico revisado por pares]Boston: Springer Science + Business MediaTexto completo disponível |
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Material Type: Artigo
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Translated Attributes as Choice Architecture: Aligning Objectives and Choices Through Decision SignpostsUngemach, Christoph ; Camilleri, Adrian R. ; Johnson, Eric J. ; Larrick, Richard P. ; Weber, Elke U.Management science, 2018-05, Vol.64 (5), p.2445-2459 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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'GOOD NUDGE LULLABY': CHOICE ARCHITECTURE AND DEFAULT BIAS REINFORCEMENTde Haan, Thomas ; Linde, JonaThe Economic journal (London), 2018-05, Vol.128 (610), p.1180-1206 [Periódico revisado por pares]Oxford: John Wiley & Sons LtdTexto completo disponível |
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Material Type: Artigo
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Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile AppsReeck, Crystal ; Posner, Nathaniel A. ; Mrkva, Kellen ; Johnson, Eric J.Journal of marketing, 2023-07, Vol.87 (4), p.510-527 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and ChoiceLamberton, Cait Poynor ; Diehl, KristinThe Journal of consumer research, 2013-10, Vol.40 (3), p.393-411 [Periódico revisado por pares]Oxford: University of Chicago PressTexto completo disponível |
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Material Type: Artigo
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Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returnsHsu, Liwu ; Fournier, Susan ; Srinivasan, ShubaJournal of the Academy of Marketing Science, 2016-03, Vol.44 (2), p.261-280 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Obesity Prevention in the Supermarket-Choice Architecture and the Supplemental Nutrition Assistance ProgramThorndike, Anne N ; Sunstein, Cass RAmerican journal of public health (1971), 2017-10, Vol.107 (10), p.1582-1583 [Periódico revisado por pares]United States: American Public Health AssociationTexto completo disponível |
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Material Type: Artigo
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Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer ChoiceDellaert, Benedict G.C. ; Johnson, Eric J. ; Duncan, Shannon ; Baker, TomJournal of marketing, 2024-01, Vol.88 (1), p.15-30 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into accountÅsberg, Per ; Uggla, HenrikThe journal of brand management, 2019-09, Vol.26 (5), p.483-496 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
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Material Type: Artigo
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Choice Architectures in the Digital Economy: Towards a New Understanding of Digital VulnerabilityHelberger, N. ; Sax, M. ; Strycharz, J. ; Micklitz, H.-W.Journal of consumer policy, 2022-06, Vol.45 (2), p.175-200 [Periódico revisado por pares]New York: Springer USTexto completo disponível |