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1
Disentangling Preferences and Learning in Brand Choice Models
Disentangling Preferences and Learning in Brand Choice Models
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Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Periódico revisado por pares]

Linthicum: INFORMS

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2
Overchoice and Assortment Type: When and Why Variety Backfires
Overchoice and Assortment Type: When and Why Variety Backfires
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Overchoice and Assortment Type: When and Why Variety Backfires

Gourville, John T ; Soman, Dilip

Marketing science (Providence, R.I.), 2005-07, Vol.24 (3), p.382-395 [Periódico revisado por pares]

Linthicum: INFORMS

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3
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
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Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs

Gopalakrishnan, Arun ; Iyengar, Raghuram ; Meyer, Robert J.

Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.116-133 [Periódico revisado por pares]

Linthicum: INFORMS

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4
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
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Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol

Shriver, Scott K.

Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.78-97 [Periódico revisado por pares]

Linthicum: INFORMS

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5
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
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Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test

Salisbury, Linda Court ; Feinberg, Fred M.

Marketing science (Providence, R.I.), 2010-01, Vol.29 (1), p.1-17 [Periódico revisado por pares]

Linthicum: INFORMS

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6
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
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Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Mehta, Nitin

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Periódico revisado por pares]

Linthicum: INFORMS

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7
Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should
Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should
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Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should

Leclerc, France ; Hsee, Christopher K ; Nunes, Joseph C

Marketing science (Providence, R.I.), 2005-04, Vol.24 (2), p.194-205 [Periódico revisado por pares]

Linthicum: INFORMS

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8
An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data
An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data
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An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data

Yoon, Taeyeon ; Lee, Minyong ; Cho, Sungho ; Rhodes, Charles

International journal of sport finance, 2011-11, Vol.6 (4), p.335-353 [Periódico revisado por pares]

Morgantown: Fitness Information Technology

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9
Panel data analysis of household brand choices
Panel data analysis of household brand choices
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Panel data analysis of household brand choices

Chintagunta, Pradeep ; Kyriazidou, Ekaterini ; Perktold, Josef

Journal of econometrics, 2001-07, Vol.103 (1), p.111-153 [Periódico revisado por pares]

Amsterdam: Elsevier B.V

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10
Enhancing Consumer Choice: Are We Making Appropriate Recommendations
Enhancing Consumer Choice: Are We Making Appropriate Recommendations
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Enhancing Consumer Choice: Are We Making Appropriate Recommendations

LEE, JINKOOK ; GEISTFELD, LOREN V.

The Journal of consumer affairs, 1998-12, Vol.32 (2), p.227-250 [Periódico revisado por pares]

Oxford, UK: Blackwell Publishing Ltd

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