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The importance of the store image and private label brands' management for the success of strategies an exploratory study in Brazil
The importance of the store image and private label brands' management for the success of strategies an exploratory study in Brazil
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The importance of the store image and private label brands' management for the success of strategies an exploratory study in Brazil

Marcos Cortez Campomar Janaina de Moura Engracia Giraldi; BALAS 2007 (2007 San José)

Competitiveness in Latin America: new challenges, new directions San José : Business Association of Latin American Studies : INCAE Business School, 2007

San José Business Association of Latin American Studies INCAE Business School 2007

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (CD 511 ) e outros locais(Acessar)

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Deste Autor:

  1. Giraldi, J
  2. BALAS 2007
  3. Campomar, M

Neste Assunto:

  1. Marketing Estratégico
  2. Varejo

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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