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Is your employer branding strategy effective? The role of employee predisposition in achieving employer attractivenessHein, Antonia Z. ; Elving, Wim J.L. ; Koster, Sierdjan ; Edzes, ArjenCorporate communications, 2024-01, Vol.29 (7), p.1-20 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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The role of CSR in high Potential recruiting: literature review on the communicative expectations of high potentialsBoehncke, Gerrit AdrianCorporate communications, 2023-03, Vol.28 (2), p.249-273 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?Balmer, John M.T. Balmer, John ; John BalmerCorporate Communications, 2013-01, Vol.18 (3), p.290-326 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Organizational-level visual identity: an integrative literature reviewGregersen, Magnus Kristian ; Johansen, Trine SusanneCorporate communications, 2022-06, Vol.27 (3), p.441-456 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Corporate social responsibility (CSR) for ethical corporate identity management: Framing CSR as a tool for managing the CSR-luxury paradox onlineWong, Jia Yun ; Dhanesh, Ganga SasidharanCorporate communications, 2017-01, Vol.22 (4), p.420-439 [Periódico revisado por pares]Texto completo disponível |
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Material Type: Artigo
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Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasionPomering, Alan ; Johnson, Lester W Balmer, John M.T.Corporate communications, 2009-10, Vol.14 (4), p.420-439 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Consumer-oriented CSR communication: focusing on ability or morality?Schmeltz, LineCorporate communications, 2012-01, Vol.17 (1), p.29-49 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Corporate image as a high-order construct in hospitalityCuic Tankovic, Ana ; Benazić, Dragan ; Kapeš, JelenaCorporate communications, 2022-06, Vol.27 (3), p.558-580 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Corporate brand management in a charity context: the internal communications challengeRamjaun, Tauheed AhmadCorporate communications, 2021-02, Vol.26 (2), p.296-310 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Corporate communication and corporate marketing: Their nature, histories, differences and similaritiesBalmer, John M.T. ; Illia, Laura Balmer, John M.T.Corporate communications, 2012-10, Vol.17 (4), p.415-433 [Periódico revisado por pares]Texto completo disponível |