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Material Type: Artigo
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The role of corporate identity management in the higher education sector: an exploratory case studyMelewar, T. C. ; Foroudi, Pantea ; Dinnie, Keith ; Nguyen, BangJournal of marketing communications, 2018-05, Vol.24 (4), p.337-359 [Periódico revisado por pares]London: Taylor & Francis LtdTexto completo disponível |
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Material Type: Livro
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Essentials of Corporate Communication: Implementing practices for effective reputation managementvan Riel, Cees B.M. ; Fombrun, Charles J.Oxford: Routledge 2007Sem texto completo |
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Material Type: Artigo
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The role of corporate identity in CSR implementation: An integrative frameworkTourky, Marwa ; Kitchen, Philip ; Shaalan, AhmedJournal of business research, 2020-09, Vol.117, p.694-706 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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The relationship between Cultural Intelligence and Communication Skills and Job Motivation in educational managers of secondary schools in ZahedanMehdipour, Yousef ; Soltan, Ali YadegarzaeeDilemas contemporáneos: educación, política y valores, 2019-06, Vol.VI (Special) [Periódico revisado por pares]Toluca: Asesorías y tutorías para la investigación científica en la Educación Puig-Salabarría S.CSem texto completo |
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Material Type: Artigo
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Responding to Digital Transformation by External Corporate Venturing: An Enterprising Family Identity and Communication Patterns PerspectivePrügl, Reinhard ; Spitzley, Dinah IsabelJournal of management studies, 2021, Vol.58 (1), p.135-164 [Periódico revisado por pares]Hoboken, NJ: WileyTexto completo disponível |
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Material Type: Artigo
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Be good and look good: Communicating the triple bottom line through corporate websitesSánchez-Chaparro, Teresa ; Soler-Vicén, Miguel Ángel ; Gómez-Frías, VíctorJournal of business research, 2022-05, Vol.144, p.136-145 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industryTourky, Marwa ; Alwi, Sharifah Faridah Syed ; Kitchen, Philip ; Melewar, T.C. ; Shaalan, AhmedJournal of business research, 2020-03, Vol.109, p.595-606 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Integrating identity, strategy and communications for trust, loyalty and commitmentMelewar, T.C ; Foroudi, Pantea ; Gupta, Suraksha ; Kitchen, Philip J ; Foroudi, Mohammad MEuropean journal of marketing, 2017-01, Vol.51 (3), p.572-604 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate CommunicationParguel, Béatrice ; Benoît-Moreau, Florence ; Larceneux, FabriceJournal of business ethics, 2011-08, Vol.102 (1), p.15-28 [Periódico revisado por pares]Dordrecht: SpringerTexto completo disponível |
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Material Type: Artigo
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Infusing social media with humanity: Corporate character, public engagement, and relational outcomesMen, Linjuan Rita ; Tsai, Wan-Hsiu SunnyPublic relations review, 2015-09, Vol.41 (3), p.395-403 [Periódico revisado por pares]Silver Spring: Elsevier IncTexto completo disponível |