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The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation
The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation
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The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

Noordhoff, Corine S. ; Kyriakopoulos, Kyriakos ; Moorman, Christine ; Pauwels, Pieter ; Dellaert, Benedict G.C.

Journal of marketing, 2011-09, Vol.75 (5), p.34-52 [Periódico revisado por pares]

Chicago: American Marketing Association

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2
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement
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Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten

Journal of marketing, 2013-11, Vol.77 (6), p.54-72 [Periódico revisado por pares]

Chicago: American Marketing Association

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3
Defining, Measuring, and Managing Business Reference Value
Defining, Measuring, and Managing Business Reference Value
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Defining, Measuring, and Managing Business Reference Value

Kumar, V. ; Petersen, J. Andrew ; Leone, Robert P.

Journal of marketing, 2013-01, Vol.77 (1), p.68-86 [Periódico revisado por pares]

Chicago: American Marketing Association

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4
Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms
Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms
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Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms

Chakravarty, Anindita ; Kumar, Alok ; Grewal, Rajdeep

Journal of marketing, 2014-09, Vol.78 (5), p.1-23 [Periódico revisado por pares]

Chicago: American Marketing Association

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5
Dynamic Relationship Marketing
Dynamic Relationship Marketing
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Dynamic Relationship Marketing

Zhang, Jonathan Z. ; Watson, George F. ; Palmatier, Robert W. ; Dant, Rajiv P.

Journal of marketing, 2016-09, Vol.80 (5), p.53-75 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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6
Creating Enduring Customer Value
Creating Enduring Customer Value
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Creating Enduring Customer Value

Kumar, V. ; Reinartz, Werner

Journal of marketing, 2016-11, Vol.80 (6), p.36-68 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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7
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
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Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions

Wagner, Tillmann ; Lutz, Richard J. ; Weitz, Barton A.

Journal of marketing, 2009-11, Vol.73 (6), p.77-91 [Periódico revisado por pares]

Chicago: American Marketing Association

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8
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully
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Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Ulaga, Wolfgang ; Reinartz, Werner J.

Journal of marketing, 2011-11, Vol.75 (6), p.5-23 [Periódico revisado por pares]

Chicago: American Marketing Association

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9
Closing the Marketing Capabilities Gap
Closing the Marketing Capabilities Gap
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Closing the Marketing Capabilities Gap

Day, George S.

Journal of marketing, 2011-07, Vol.75 (4), p.183-195 [Periódico revisado por pares]

Chicago: American Marketing Association

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10
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
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Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Srinivasan, Raji ; Lilien, Gary L. ; Rangaswamy, Arvind

Journal of marketing, 2002-07, Vol.66 (3), p.47-60 [Periódico revisado por pares]

Chicago: American Marketing Association

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