Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platformsKundu, Supratim ; Chakraborti, SwapnajitElectronic commerce research, 2022-09, Vol.22 (3), p.925-950 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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2 |
Material Type: Livro
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The Social Media ManifestoHallam, JedLondon: Palgrave Macmillan UK 2012Sem texto completo |
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3 |
Material Type: Livro
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Social Data Analytics: Collaboration for the EnterpriseKrish Krishnan, Shawn P. RogersSan Diego: Elsevier Science 2014Texto completo disponível |
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4 |
Material Type: Artigo
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An Investigation of Brand-Related User-Generated Content on TwitterLiu, Xia ; Burns, Alvin C. ; Hou, YingjianJournal of advertising, 2017-04, Vol.46 (2), p.236-247 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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5 |
Material Type: Artigo
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Data-driven value extraction and human well-being under EU lawTrzaskowski, JanElectronic markets, 2022-06, Vol.32 (2), p.447-458 [Periódico revisado por pares]Berlin/Heidelberg: Springer Berlin HeidelbergTexto completo disponível |
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6 |
Material Type: Artigo
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Analysis of launch strategy in cross-border e-Commerce market via topic modeling of consumer reviewsWang, Feifei ; Yang, Yang ; Tso, Geoffrey K. F. ; Li, YangElectronic commerce research, 2019-12, Vol.19 (4), p.863-884 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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7 |
Material Type: Artigo
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Coordinating supply-related scarcity appeals with online reviewsKordrostami, Elika ; Liu-Thompkins, Yuping ; Rahmani, VahidMarketing letters, 2022, Vol.33 (3), p.471-484 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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8 |
Material Type: Artigo
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Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyfaceYim, Alexis ; Price, Bradley ; Agnihotri, Raj ; Cui, Annie PengEuropean journal of marketing, 2023-06, Vol.57 (7), p.1886-1911 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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9 |
Material Type: Artigo
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Online sentiment analysis in marketing research: a reviewRambocas, Meena ; Pacheco, Barney GJournal of research in interactive marketing, 2018-05, Vol.12 (2), p.146-163 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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10 |
Material Type: Artigo
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Mining sentiment tendencies and summaries from consumer reviewsYe, Wen-Jie ; Lee, Anthony J. T.Information systems and e-business management, 2021-03, Vol.19 (1), p.107-135 [Periódico revisado por pares]Berlin/Heidelberg: Springer Berlin HeidelbergTexto completo disponível |