Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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The Bright Side and Dark Side of Embedded Ties in Business-to-Business InnovationNoordhoff, Corine S. ; Kyriakopoulos, Kyriakos ; Moorman, Christine ; Pauwels, Pieter ; Dellaert, Benedict G.C.Journal of marketing, 2011-09, Vol.75 (5), p.34-52 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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2 |
Material Type: Artigo
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Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility EngagementHomburg, Christian ; Stierl, Marcel ; Bornemann, TorstenJournal of marketing, 2013-11, Vol.77 (6), p.54-72 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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3 |
Material Type: Artigo
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Defining, Measuring, and Managing Business Reference ValueKumar, V. ; Petersen, J. Andrew ; Leone, Robert P.Journal of marketing, 2013-01, Vol.77 (1), p.68-86 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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4 |
Material Type: Artigo
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Customer Orientation Structure for Internet-Based Business-to-Business Platform FirmsChakravarty, Anindita ; Kumar, Alok ; Grewal, RajdeepJournal of marketing, 2014-09, Vol.78 (5), p.1-23 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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5 |
Material Type: Artigo
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Dynamic Relationship MarketingZhang, Jonathan Z. ; Watson, George F. ; Palmatier, Robert W. ; Dant, Rajiv P.Journal of marketing, 2016-09, Vol.80 (5), p.53-75 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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6 |
Material Type: Artigo
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Creating Enduring Customer ValueKumar, V. ; Reinartz, WernerJournal of marketing, 2016-11, Vol.80 (6), p.36-68 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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7 |
Material Type: Artigo
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Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility PerceptionsWagner, Tillmann ; Lutz, Richard J. ; Weitz, Barton A.Journal of marketing, 2009-11, Vol.73 (6), p.77-91 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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8 |
Material Type: Artigo
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Hybrid Offerings: How Manufacturing Firms Combine Goods and Services SuccessfullyUlaga, Wolfgang ; Reinartz, Werner J.Journal of marketing, 2011-11, Vol.75 (6), p.5-23 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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9 |
Material Type: Artigo
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Closing the Marketing Capabilities GapDay, George S.Journal of marketing, 2011-07, Vol.75 (4), p.183-195 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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10 |
Material Type: Artigo
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Uniting the Tribes: Using Text for Marketing InsightBerger, Jonah ; Humphreys, Ashlee ; Ludwig, Stephan ; Moe, Wendy W. ; Netzer, Oded ; Schweidel, David A.Journal of marketing, 2020-01, Vol.84 (1), p.1-25 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |