Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Livro
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Data mining techniques for marketing, sales, and customer supportMichael J A Berry Gordon LinoffNew York Wiley c1997Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto (658.8 B453d ) e outros locais(Acessar) |
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2 |
Material Type: Livro
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Discovering data mining from concept to implementationPeter CabenaUpper Saddle River, N.J. Prentice Hall c1998Localização: ICMC - Inst. Ciên. Mat. Computação (68T75.30 C114dd e.1 ) e outros locais(Acessar) |
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3 |
Material Type: Livro
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Mastering data mining the art and science of customer relationship managementMichael J A Berry Gordon Linoff; Michael J A BerryNew York Wiley Computer Pub. c2000Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto (681.3 B534m ) e outros locais(Acessar) |
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4 |
Material Type: Livro
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Data driven: how performance analytics delivers extraordinary sales resultsDearborn, JennyNewark: WILEY 2015Texto completo disponível |
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5 |
Material Type: Livro
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Sociometrics and Human Relationships: Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational PerformanceGloor, Peter ABingley: Emerald Publishing Limited 2017Texto completo disponível |
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6 |
Material Type: Livro
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Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and PreventionIsson, Jean-PaulNewark: John Wiley & Sons, Incorporated 2018Texto completo disponível |
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7 |
Material Type: Artigo
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Negative MWOM and value co-destruction during destination crisesGkritzali, Alkmini ; Mavragani, Eleni ; Gritzalis, DimitrisBusiness process management journal, 2020-08, Vol.26 (4), p.839-856 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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8 |
Material Type: Artigo
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A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platformsKundu, Supratim ; Chakraborti, SwapnajitElectronic commerce research, 2022-09, Vol.22 (3), p.925-950 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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9 |
Material Type: Livro
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Social Data Analytics: Collaboration for the EnterpriseKrish Krishnan, Shawn P. RogersSan Diego: Elsevier Science 2014Texto completo disponível |
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10 |
Material Type: Artigo
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Automated Text Analysis for Consumer ResearchHUMPHREYS, ASHLEE ; WANG, REBECCA JEN-HUI Fischer, Eileen ; Price, LindaThe Journal of consumer research, 2018-04, Vol.44 (6), p.1274-1306 [Periódico revisado por pares]Oxford University PressTexto completo disponível |