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Material Type: Artigo
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Competing in business-to-business sectors through pay-per-use servicesGebauer, Heiko ; Haldimann, Mirella ; Saul, Caroline JenningsJournal of service management, 2017-01, Vol.28 (5), p.914-935 [Periódico revisado por pares]Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical AnalysisOmar, Nor Asiah ; Kassim, Ahmad Sabri ; Shah, Najeeb Ullah ; Alam, Syed Shah ; Wel, Che Aniza CheIranian journal of management studies, 2020-03, Vol.13 (2), p.165-196 [Periódico revisado por pares]Qom: University of Tehran, Farabi CollegeTexto completo disponível |
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Material Type: Artigo
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Performance measurement due to IT adoptionBehera, Ajay ; Nayak, Narayan ; Das, HarishBusiness process management journal, 2015-07, Vol.21 (4), p.888-907 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Freemium business model: construct development and measurement validationHuang, Hao-ChenInternet research, 2016-06, Vol.26 (3), p.604-625 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Repair-shop photos to customersAnonAutomotive News, 2015-08, Vol.89 (6686), p.32-32Detroit: Crain Communications, IncTexto completo disponível |
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Material Type: Artigo
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Usage-based pricing of software services under competitionBala, Ram ; Carr, ScottJournal of revenue and pricing management, 2010-05, Vol.9 (3), p.204-216 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
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Material Type: Artigo
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Customer-perceived value in business-to-business relationships: A study of software customersParry, Sara ; Rowley, Jennifer ; Jones, Rosalind ; Kupiec-Teahan, BeataJournal of marketing management, 2012-07, Vol.28 (7-8), p.887-911 [Periódico revisado por pares]Helensburg: Taylor & FrancisTexto completo disponível |
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Material Type: Artigo
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A study of integrated KM in IT support services companiesBairi, Jayachandra ; Murali Manohar, B ; Kundu, KumarVINE. Very informal newsletter on library automation, 2011-08, Vol.41 (3), p.232-251 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Software firms use 'free' to snag paying customersSchoettle, AnthonyIndianapolis Business Journal, 2020-01, Vol.40 (47), p.1-37Indianapolis: Indianapolis Business Journal CorpTexto completo disponível |
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Material Type: Artigo
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Internationalization of small, computer software firms: Entry forms and market selectionMoen, Oystein ; Gavlen, Morten ; Endresen, IverEuropean journal of marketing, 2004-09, Vol.38 (9/10), p.1236-1251 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |