Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artículo
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Price Promotions and Trade Deals with Multiproduct RetailersLal, Rajiv ; Villas-Boas, J. MiguelManagement science, 1998-07, Vol.44 (7), p.935-949 [Revista revisada por pares]Linthicum, MD: INFORMSTexto completo disponible |
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2 |
Material Type: Artículo
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The Targeting of AdvertisingIyer, Ganesh ; Soberman, David ; Villas-Boas, J. MiguelMarketing science (Providence, R.I.), 2005-07, Vol.24 (3), p.461-476 [Revista revisada por pares]Linthicum: INFORMSTexto completo disponible |
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3 |
Material Type: Artículo
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Price Cycles in Markets with Customer RecognitionVillas-Boas, J. MiguelThe Rand journal of economics, 2004-10, Vol.35 (3), p.486-501 [Revista revisada por pares]Santa Monica: RANDTexto completo disponible |
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4 |
Material Type: Artículo
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Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup MarketplaceVillas-Boas, J. Miguel ; Zhao, YingJournal of marketing research, 2005-02, Vol.42 (1), p.83-95 [Revista revisada por pares]Chicago: American Marketing AssociationTexto completo disponible |
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5 |
Material Type: Artículo
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Product Line Design for a Distribution ChannelVillas-Boas, J. MiguelMarketing science (Providence, R.I.), 1998-01, Vol.17 (2), p.156-169 [Revista revisada por pares]Linthicum: INFORMSTexto completo disponible |