Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Livro
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Marketing myths that are killing business the cure for death wish marketingKevin J. Clancy 1942- Robert S Shulman 1951-New York McGraw-Hill c1994Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (658.8 C587m )(Acessar) |
2 |
Material Type: Livro
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A revolução no marketing o domínio do mercado através do uso da inteligencia em marketingKevin J. Clancy 1942- Robert S Shulman 1942-; Oswaldo Ribeiro FrancoRio de Janeiro LTC 1993Localização: EACH - Esc. Artes, Ciências e Humanidades (658.8 C587r ) e outros locais(Acessar) |
3 |
Material Type: Artigo
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Business-to-business relationship architecture and networks among Australia, New Zealand, and Asian firmsLiesch, Peter W ; Wilson, Elizabeth J ; Phan, Michel C.T. ; Styles, Chris W ; Patterson, Paul G ; Sin, Leo Y.M. ; Tse, Alan C.B. ; Yau, Oliver H.M. ; Chow, Raymond P.M. ; Lee, Jenny S.Y. ; Lau, Lorett B.Y. ; Colgate, Mark ; Lang, Bodo ; Welch, Catherine ; Wilkinson, Ian ; Medlin, Christopher J ; Aurifeille, Jacques-Marie ; Quester, Pascale G ; Williams, Trevor ; Matthews, Judy ; Shulman, Arthur DJournal of business research, 2005-02, Vol.58 (2), p.168-240 [Periódico revisado por pares]Texto completo disponível |
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Material Type: Artigo
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It's better to fly a new product simulator than crash the real thingClancy, Kevin J ; Shulman, Robert SPlanning review, 1992-04, Vol.20 (4), p.10-17 [Periódico revisado por pares]Dayton: MCB UP LtdTexto completo disponível |
5 |
Material Type: Artigo
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BREAKINGTHEMOLDClancy, Kevin J ; Shulman, Robert SSales and Marketing Management, 1994-01, Vol.146 (1), p.82New York: Lakewood MediaTexto completo disponível |
6 |
Material Type: Artigo
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Refinements Improve New Product Model's PredictionsShulman, Robert S ; Clancy, Kevin JMarketing News, 1984-08, Vol.18 (18), p.15Chicago: American Marketing AssociationTexto completo disponível |
7 |
Material Type: magazinearticle
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Test for successClancy, Kevin J ; Shulman, Robert SSales & marketing management, 1995-10, Vol.147 (10), p.111New York: Lakewood MediaTexto completo disponível |
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Material Type: magazinearticle
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Breaking the mold: The five myths that all marketers shouldClancy, Kevin J ; Shulman, Robert SSales & marketing management, 1994-01, Vol.146 (1), p.82New York: Lakewood MediaTexto completo disponível |
9 |
Material Type: magazinearticle
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Breaking the moldClancy, Kevin J ; Shulman, Robert SSales & marketing management, 1994-01, Vol.146 (1), p.82Mach 1 Business Media, LLCTexto completo disponível |