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Material Type: Artigo
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Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local NewspapersSeamans, Robert ; Zhu, FengManagement science, 2014-02, Vol.60 (2), p.476-493 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Comparison of online marketing techniques on food and beverage companies' websites in six countriesBragg, Marie A ; Eby, Margaret ; Arshonsky, Josh ; Bragg, Alex ; Ogedegbe, GbengaGlobalization and health, 2017-10, Vol.13 (1), p.79-79, Article 79 [Periódico revisado por pares]England: BioMed Central LtdTexto completo disponível |
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Material Type: Artigo
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Pharmaceutical digital marketing and governance: illicit actors and challenges to global patient safety and public healthMackey, Tim K ; Liang, Bryan AGlobalization and health, 2013-10, Vol.9 (1), p.45-45 [Periódico revisado por pares]England: BioMed Central LtdTexto completo disponível |
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Material Type: Artigo
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Teenagers' Perceptions of Online Privacy and Coping Behaviors: A Risk-Benefit Appraisal ApproachYoun, SeounmiJournal of broadcasting & electronic media, 2005-03, Vol.49 (1), p.86-110 [Periódico revisado por pares]Philadelphia: Lawrence Erlbaum Associates, IncTexto completo disponível |
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Material Type: Artigo
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Promises, Promises: How Consumers Respond to Warranties in Internet RetailingLWIN, MAY O ; WILLIAMS, JEROME DThe Journal of consumer affairs, 2006-12, Vol.40 (2), p.236-260 [Periódico revisado por pares]Malden, USA: Blackwell Publishing IncTexto completo disponível |
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Material Type: Artigo
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Are multinationals localizing their web sites?: The link between managerial attitudes and MNE web contentSingh, Nitish ; Baack, Daniel W ; Bott, Jennifer PInternational journal of commerce and management, 2010-09, Vol.20 (3), p.258-267 [Periódico revisado por pares]Bingley: Emerald Group Publishing, LtdTexto completo disponível |
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Material Type: Artigo
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Cues of credibility and price performance of life insurance comparison Web sitesMayer, Robert N ; Huh, Jisu ; Cude, Brenda JThe Journal of consumer affairs, 2005-07, Vol.39 (1), p.71-94 [Periódico revisado por pares]Oxford, UK; Malden, USA: Blackwell Publishing IncTexto completo disponível |
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Material Type: Artigo
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Online Promotion of the E-Commerce Websites in Retail Market in China: An Empirical StudyZhu, Xiaoning ; Zhang, Qun ; Zhang, Lingping ; Yang, JiaqinJournal of electronic commerce in organizations, 2013-04, Vol.11 (2), p.23-40 [Periódico revisado por pares]Hershey: IGI GlobalTexto completo disponível |
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Material Type: Artigo
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Google familiesBerr, BruceThe American Music Teacher, 2013-04, Vol.62 (5), p.80 [Periódico revisado por pares]Cincinnati: Music Teachers National Association, IncTexto completo disponível |
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Material Type: Artigo
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Tracing customer orientation and marketing capabilities through retailers' websites: A strategic approach to internet marketingTsiotsou, Rodoula H ; Rigopoulou, Irini D ; Kehagias, John DJournal of targeting, measurement and analysis for marketing, 2010-06, Vol.18 (2), p.79-94 [Periódico revisado por pares]London: Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer)Texto completo disponível |