Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Livro
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Buying and Selling Information: A Guide for Information Professionals and Salespeople to Build Mutual SuccessGruenberg, Michael LMedford: Information Today, Inc 2014Texto completo disponível |
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2 |
Material Type: Artigo
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Too Close for Comfort? The Effect of Embeddedness and Competitive Overlap on Client Relationship Retention Following an AcquisitionRogan, MichelleOrganization science (Providence, R.I.), 2014-01, Vol.25 (1), p.185-203 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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3 |
Material Type: Artigo
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Television Advertising and Online SearchJoo, Mingyu ; Wilbur, Kenneth C. ; Cowgill, Bo ; Zhu, YiManagement science, 2014-01, Vol.60 (1), p.56-73 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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4 |
Material Type: Artigo
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Exploring relationship satisfaction between global professional service firms and local clients in emerging marketsDou, Wenyu ; Li, Hairong ; Zhou, Nan ; Su, ChentingJournal of international business studies, 2010-09, Vol.41 (7), p.1198-1217 [Periódico revisado por pares]London: Palgrave MacmillanTexto completo disponível |
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5 |
Material Type: Artigo
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Firm Size and Industry Structure Under Human Capital Intensity: Insights from the Evolution of the Global Advertising Industryvon Nordenflycht, AndrewOrganization science (Providence, R.I.), 2011-01, Vol.22 (1), p.141-157 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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6 |
Material Type: Artigo
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Dynamic marketing and service innovation for service excellenceHariandja, Evo S. ; Simatupang, Togar M. ; Nasution, Reza A. ; Larso, DwiGadjah Mada international journal of business, 2014-05, Vol.16 (2), p.143-166 [Periódico revisado por pares]Universitas Gadjah MadaTexto completo disponível |
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7 |
Material Type: Artigo
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Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion EffectivenessLi, Chenxi ; Luo, Xueming ; Zhang, Cheng ; Wang, XiaoyiMarketing science (Providence, R.I.), 2017-09, Vol.36 (5), p.762-779 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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8 |
Material Type: Artigo
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Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey PokeyKumar, V. ; Bhaskaran, Vikram ; Mirchandani, Rohan ; Shah, MilapMarketing science (Providence, R.I.), 2013-03, Vol.32 (2), p.194-212 [Periódico revisado por pares]Linthicum: Institute for Operations Research and the Management SciencesTexto completo disponível |
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9 |
Material Type: Artigo
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Customer interaction strategy, brand purpose and brand communitiesCalder, Bobby J.Journal of service management, 2022-07, Vol.33 (4/5), p.747-757 [Periódico revisado por pares]Emerald Publishing LimitedTexto completo disponível |
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10 |
Material Type: Livro
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Selling Professional and Financial Services HandbookScott Paczosa, Chuck PeruchiniNewark: Wiley 2013Texto completo disponível |