Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Artigo
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KRISTEN KNIGHT: Marketing Associate, Digital Products and DesignThomas-Medwid, Rachel SBulletin of the American Meteorological Society, 2019-10, Vol.100 (10), p.2090 [Periódico revisado por pares]American Meteorological SocietyTexto completo disponível |
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2 |
Material Type: Artigo
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The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce PlatformCao, Zike ; Chu, Junhong ; Hui, Kai-Lung ; Xu, HongJournal of management information systems, 2021-07, Vol.38 (3), p.855-888 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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3 |
Material Type: Artigo
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Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)AllocationSaboo, Alok R. ; Kumar, V. ; Park, InsuMIS quarterly, 2016-12, Vol.40 (4), p.911-940 [Periódico revisado por pares]Minneapolis: Management Information Systems Research Center, University of MinnesotaTexto completo disponível |
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4 |
Material Type: Artigo
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Social Media Marketing, Quality Signaling, and the Goldilocks PrincipleNian, Tingting ; Sundararajan, ArunInformation systems research, 2022-06, Vol.33 (2), p.540-556 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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5 |
Material Type: Artigo
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The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical InvestigationRishika, Rishika ; Kumar, Ashish ; Janakiraman, Ramkumar ; Bezawada, RamInformation systems research, 2013-03, Vol.24 (1), p.108-127 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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6 |
Material Type: Artigo
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Big Data, Marketing Analytics, and Firm Marketing CapabilitiesCao, Guangming ; Tian, Na ; Blankson, CharlesThe Journal of computer information systems, 2022-05, Vol.62 (3), p.442-451 [Periódico revisado por pares]Stillwater: Taylor & FrancisTexto completo disponível |
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7 |
Material Type: Artigo
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Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour IntentionTang, Yuk Ming ; Lau, Yui-yip ; Ho, Uen LamJournal of theoretical and applied electronic commerce research, 2023-04, Vol.18 (2), p.889-907 [Periódico revisado por pares]Curicó: MDPI AGTexto completo disponível |
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8 |
Material Type: Artigo
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The impact of external Word-Of-Mouth Sources on retailer sales of high-involvement productsGu, Bin ; Park, Jaehong ; Konana, PrabhudevInformation systems research, 2012-03, Vol.23 (1), p.182 [Periódico revisado por pares]Linthicum: Institute for Operations Research and the Management SciencesTexto completo disponível |
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9 |
Material Type: Artigo
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Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sectorHan, Honghua ; Xiong, Jason ; Zhao, KexinInformation systems and e-business management, 2022-12, Vol.20 (4), p.657-683 [Periódico revisado por pares]Berlin/Heidelberg: Springer Berlin HeidelbergTexto completo disponível |
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10 |
Material Type: Artigo
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Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling AnalysisKoob, ClemensJournal of theoretical and applied electronic commerce research, 2023-07, Vol.18 (3), p.1301-1319 [Periódico revisado por pares]Curicó: MDPI AGTexto completo disponível |