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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Artigo
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Effects of customer equity drivers on customer loyalty in B2B contextRamaseshan, B ; Rabbanee, Fazlul K ; Tan Hsin Hui, LaineThe Journal of business & industrial marketing, 2013-01, Vol.28 (4), p.335-346 [Periódico revisado por pares]Santa Barbara: Emerald Group Publishing LimitedTexto completo disponível |
| 2 |
Material Type: Artigo
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Corporate communication on social media: a case study before and during pandemic COVID-19Mušanović, Jelena ; Dorčić, Jelena ; Gregorić, MajaCorporate communications, 2023-05, Vol.28 (4), p.582-598 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
| 3 |
Material Type: Artigo
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Finding desirable post-consumption behaviors: An investigation of luxury value and romantic brand love relationshipsKang, JuheeInternational journal of contemporary hospitality management, 2018-10, Vol.30 (9), p.2984-3003 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
| 4 |
Material Type: Artigo
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Coping with the COVID-19 crisis: an analysis of Twitter communication of companiesChong, Sabrina ; Momin, MahmoodPacific accounting review, 2021-11, Vol.33 (5), p.603-615 [Periódico revisado por pares]Palmerston North: Emerald Publishing LimitedTexto completo disponível |
| 5 |
Material Type: Artigo
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Demographic influences on behaviour: An update to the adoption of bank delivery channelsBranca, Ana SInternational journal of bank marketing, 2008-01, Vol.26 (4), p.237-259 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
| 6 |
Material Type: Artigo
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Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable developmentLiu, Gordon ; Wu, Meng-Shan Sharon ; Ko, Wai Wai ; Chen, Cheng-Hao Steve ; Chen, YantaiInternational marketing review, 2020-08, Vol.37 (4), p.713-734 [Periódico revisado por pares]London: Emerald Group Publishing LimitedTexto completo disponível |
| 7 |
Material Type: Artigo
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Benchmarking supply chain sustainability: insights from a field studyColicchia, Claudia ; Melacini, Marco ; Perotti, SaraBenchmarking : an international journal, 2011-01, Vol.18 (5), p.705-732 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
| 8 |
Material Type: Artigo
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Drivers and inhibitors of national stakeholder engagement with place brand identityCasidy, Riza ; Helmi, Jessica ; Bridson, KerrieEuropean journal of marketing, 2019-08, Vol.53 (7), p.1445-1465 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
| 9 |
Material Type: Artigo
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Technology acceptance: a meta-analysis of the TAM: Part 1Yousafzai, Shumaila Y ; Foxall, Gordon R ; Pallister, John GJournal of modelling in management, 2007-01, Vol.2 (3), p.251-280 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
| 10 |
Material Type: Artigo
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Uniqueness neglect on consumer resistance to AIMou, Yupeng ; Xu, Tianjie ; Hu, YanghongMarketing intelligence & planning, 2023-08, Vol.41 (6), p.669-689Bradford: Emerald Publishing LimitedTexto completo disponível |
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