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Material Type: Artigo
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Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remediesVoorhees, Clay M. ; Brady, Michael K. ; Calantone, Roger ; Ramirez, EdwardJournal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.119-134 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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A new criterion for assessing discriminant validity in variance-based structural equation modelingHenseler, Jörg ; Ringle, Christian M. ; Sarstedt, MarkoJournal of the Academy of Marketing Science, 2015-01, Vol.43 (1), p.115-135 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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Material Type: Artigo
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Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder valueBeckers, Sander F. M. ; van Doorn, Jenny ; Verhoef, Peter C.Journal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.366-383 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?Heinberg, Martin ; Ozkaya, H. Erkan ; Taube, MarkusJournal of the Academy of Marketing Science, 2016-09, Vol.44 (5), p.586-607 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Impulse buying: a meta-analytic reviewIyer, Gopalkrishnan R. ; Blut, Markus ; Xiao, Sarah Hong ; Grewal, DhruvJournal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.384-404 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Exploring the dynamics of antecedents to consumer–brand identification with a new brandLam, Son K. ; Ahearne, Michael ; Mullins, Ryan ; Hayati, Babak ; Schillewaert, NielsJournal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.234-252 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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Material Type: Artigo
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How artificial intelligence will change the future of marketingDavenport, Thomas ; Guha, Abhijit ; Grewal, Dhruv ; Bressgott, TimnaJournal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Customer engagement in serviceKumar, V. ; Rajan, Bharath ; Gupta, Shaphali ; Pozza, Ilaria DallaJournal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.138-160 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methodsHair, Joseph F. ; Hult, G. Tomas M. ; Ringle, Christian M. ; Sarstedt, Marko ; Thiele, Kai OliverJournal of the Academy of Marketing Science, 2017-09, Vol.45 (5), p.616-632 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Event study methodology in the marketing literature: an overviewSorescu, Alina ; Warren, Nooshin L. ; Ertekin, LarisaJournal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.186-207 [Periódico revisado por pares]New York: Springer USTexto completo disponível |