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The competition–cooperation paradox in inter-firm relationships: A conceptual frameworkGnyawali, Devi R. ; Madhavan, Ravi ; He, Jinyu ; Bengtsson, MariaIndustrial marketing management, 2016-02, Vol.53, p.7-18 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel IndustryZERVAS, GEORGIOS ; PROSERPIO, DAVIDE ; BYERS, JOHN W.Journal of marketing research, 2017-10, Vol.54 (5), p.687-705 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Coopetition—Quo vadis? Past accomplishments and future challengesBengtsson, Maria ; Kock, SörenIndustrial marketing management, 2014-02, Vol.43 (2), p.180-188 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Smart technologies for personalized experiences: a case study in the hospitality domainNeuhofer, Barbara ; Buhalis, Dimitrios ; Ladkin, AdeleElectronic markets, 2015-09, Vol.25 (3), p.243-254 [Periódico revisado por pares]Berlin/Heidelberg: Springer Berlin HeidelbergTexto completo disponível |
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Material Type: Artigo
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The coopetition paradox and tension in coopetition at multiple levelsRaza-Ullah, Tatbeeq ; Bengtsson, Maria ; Kock, SörenIndustrial marketing management, 2014-02, Vol.43 (2), p.189-198 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Do Innovations Really Pay Off? Total Stock Market Returns to InnovationSood, Ashish ; Tellis, Gerard JMarketing science (Providence, R.I.), 2009-05, Vol.28 (3), p.442-456 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Building Capabilities for International Operations through Networks: A Study of Indian FirmsPattnaik, Chinmay ; Elango, BJournal of international business studies, 2007-07, Vol.38 (4), p.541-555 [Periódico revisado por pares]Basingstoke: Palgrave Macmillan JournalsTexto completo disponível |
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Material Type: Artigo
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Coopetition-based business models: The case of Amazon.comRitala, Paavo ; Golnam, Arash ; Wegmann, AlainIndustrial marketing management, 2014-02, Vol.43 (2), p.236-249 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint VenturesEric (Er) Fang ; Zou, ShaomingJournal of international business studies, 2009-06, Vol.40 (5), p.742-761 [Periódico revisado por pares]London: Palgrave MacmillanTexto completo disponível |
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Material Type: Artigo
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Gamification in transport interventions: Another way to improve travel behavioural changeYen, Barbara T.H. ; Mulley, Corinne ; Burke, MatthewCities, 2019-02, Vol.85, p.140-149 [Periódico revisado por pares]Kidlington: Elsevier LtdTexto completo disponível |