Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Livro
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Cases in consumer behaviorRoger D. Blackwell James F Engel; David T KollatNew York Holt, Rinehart and Winston 1969Localização: ECA - Escola de Comunicações e Artes (658.83 B632c ) e outros locais(Acessar) |
2 |
Material Type: Artigo
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Smart meter data: Balancing consumer privacy concerns with legitimate applicationsMcKenna, Eoghan ; Richardson, Ian ; Thomson, MurrayEnergy policy, 2012-02, Vol.41 (1), p.807-814 [Periódico revisado por pares]Kidlington: Elsevier LtdTexto completo disponível |
3 |
Material Type: Artigo
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Demand side management—A simulation of household behavior under variable pricesGottwalt, Sebastian ; Ketter, Wolfgang ; Block, Carsten ; Collins, John ; Weinhardt, ChristofEnergy policy, 2011-12, Vol.39 (12), p.8163-8174 [Periódico revisado por pares]Kidlington: Elsevier LtdTexto completo disponível |
4 |
Material Type: Artigo
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Why Eco-labels can be Effective Marketing Tools: Evidence from a Study on Italian ConsumersTesta, F. ; Iraldo, F. ; Vaccari, A ; Ferrari, E.Business strategy and the environment, 2015-05, Vol.24 (4), p.252-265 [Periódico revisado por pares]Chichester: Blackwell Publishing LtdTexto completo disponível |
5 |
Material Type: Artigo
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Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship PerceptionsWoisetschläger, David M. ; Backhaus, Christof ; Cornwell, T. BettinaJournal of marketing, 2017-09, Vol.81 (5), p.121-141 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
6 |
Material Type: Artigo
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Reviews and price on online platforms: Evidence from sentiment analysis of Airbnb reviews in BostonLawani, Abdelaziz ; Reed, Michael R. ; Mark, Tyler ; Zheng, YuqingRegional science and urban economics, 2019-03, Vol.75, p.22-34 [Periódico revisado por pares]Amsterdam: Elsevier B.VTexto completo disponível |
7 |
Material Type: Artigo
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Introducing a demand-based electricity distribution tariff in the residential sector: Demand response and customer perceptionBartusch, Cajsa ; Wallin, Fredrik ; Odlare, Monica ; Vassileva, Iana ; Wester, LarsEnergy policy, 2011-09, Vol.39 (9), p.5008-5025 [Periódico revisado por pares]Kidlington: Elsevier LtdTexto completo disponível |
8 |
Material Type: Artigo
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Smart technologies for personalized experiences: a case study in the hospitality domainNeuhofer, Barbara ; Buhalis, Dimitrios ; Ladkin, AdeleElectronic markets, 2015-09, Vol.25 (3), p.243-254 [Periódico revisado por pares]Berlin/Heidelberg: Springer Berlin HeidelbergTexto completo disponível |
9 |
Material Type: Artigo
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Online Reputation Management: Estimating the Impact of Management Responses on Consumer ReviewsProserpio, Davide ; Zervas, GeorgiosMarketing science (Providence, R.I.), 2017-09, Vol.36 (5), p.645-665 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
10 |
Material Type: Artigo
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Online marketing of green electricity in Germany—A content analysis of providers’ websitesHerbes, Carsten ; Ramme, IrisEnergy policy, 2014-03, Vol.66, p.257-266 [Periódico revisado por pares]Kidlington: Elsevier LtdTexto completo disponível |