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Material Type: Artigo
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Investigating the linkages between service types and supplier relationships in servitized environmentsSaccani, Nicola ; Visintin, Filippo ; Rapaccini, MarioInternational journal of production economics, 2014-03, Vol.149, p.226-238 [Periódico revisado por pares]Amsterdam: Elsevier B.VTexto completo disponível |
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Material Type: Artigo
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Influences of customer participation and customer brand engagement on brand loyaltyApenes Solem, Birgit AndrineThe Journal of consumer marketing, 2016-08, Vol.33 (5), p.332-342 [Periódico revisado por pares]Santa Barbara: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Innovation in services in networks of organizations and in the distribution of servicesde Vries, Erik J.Research policy, 2006-09, Vol.35 (7), p.1037-1051 [Periódico revisado por pares]Amsterdam: Elsevier B.VTexto completo disponível |
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Material Type: Artigo
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The importance of CSR in forming customer–company identification and long-term loyaltyHuang, Min-Hsin ; Cheng, Zhao-Hong ; Chen, I-ChunThe Journal of services marketing, 2017-01, Vol.31 (1), p.63-72 [Periódico revisado por pares]Santa Barbara: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Identifying categories of service innovation: A review and synthesis of the literatureSnyder, Hannah ; Witell, Lars ; Gustafsson, Anders ; Fombelle, Paul ; Kristensson, PerJournal of business research, 2016-07, Vol.69 (7), p.2401-2408 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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The Service Revolution and the Transformation of Marketing ScienceRust, Roland T. ; Huang, Ming-HuiMarketing science (Providence, R.I.), 2014-03, Vol.33 (2), p.206-221 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Customer engagement in serviceKumar, V. ; Rajan, Bharath ; Gupta, Shaphali ; Pozza, Ilaria DallaJournal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.138-160 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Understanding Customer Experience Throughout the Customer JourneyLemon, Katherine N. ; Verhoef, Peter C.Journal of marketing, 2016-11, Vol.80 (6), p.69-96 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Interconnectedness of actor bonds in service triads – a social capital perspectiveHartmann, Evi ; Herb, StefanIndustrial marketing management, 2015-01, Vol.44, p.154-165 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Digitalization Capabilities as Enablers of Value Co‐Creation in Servitizing FirmsLenka, Sambit ; Parida, Vinit ; Wincent, JoakimPsychology & marketing, 2017-01, Vol.34 (1), p.92-100 [Periódico revisado por pares]Hoboken: Wiley Periodicals IncTexto completo disponível |