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Material Type: Artigo
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The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel IndustryZERVAS, GEORGIOS ; PROSERPIO, DAVIDE ; BYERS, JOHN W.Journal of marketing research, 2017-10, Vol.54 (5), p.687-705 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship PerceptionsWoisetschläger, David M. ; Backhaus, Christof ; Cornwell, T. BettinaJournal of marketing, 2017-09, Vol.81 (5), p.121-141 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Data Equivalence in Cross-Cultural International Business Research: Assessment and GuidelinesHult, G. Tomas M. ; Ketchen, David J. ; Griffith, David A. ; Finnegan, Carol A. ; Gonzalez-Padron, Tracy ; Harmancioglu, Nukhet ; Huang, Ying ; Talay, M. Berk ; Cavusgil, S. TamerJournal of international business studies, 2008-09, Vol.39 (6), p.1027-1044 [Periódico revisado por pares]London: Palgrave MacmillanTexto completo disponível |
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Material Type: Artigo
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Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and GuidelinesRindfleisch, Aric ; Malter, Alan J. ; Ganesan, Shankar ; Moorman, ChristineJournal of marketing research, 2008-06, Vol.45 (3), p.261-279 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation ModelingHult, G. Tomas M. ; Hair, Joseph F. ; Proksch, Dorian ; Sarstedt, Marko ; Pinkwart, Andreas ; Ringle, Christian M.Journal of International Marketing, 2018-09, Vol.26 (3), p.1-21 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Postadoption PhenomenaKim, Sung S ; Malhotra, Naresh KManagement science, 2005-05, Vol.51 (5), p.741-755 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Online Reputation Management: Estimating the Impact of Management Responses on Consumer ReviewsProserpio, Davide ; Zervas, GeorgiosMarketing science (Providence, R.I.), 2017-09, Vol.36 (5), p.645-665 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalizationCavusgil, S Tamer ; Knight, GaryJournal of international business studies, 2015-01, Vol.46 (1), p.3-16 [Periódico revisado por pares]London: Palgrave MacmillanTexto completo disponível |
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Material Type: Artigo
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Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm CommunityBayus, Barry L.Management science, 2013-01, Vol.59 (1), p.226-244 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Task-Dependent Algorithm AversionCastelo, Noah ; Bos, Maarten W. ; Lehmann, Donald R.Journal of marketing research, 2019-10, Vol.56 (5), p.809-825 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |