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Material Type: Artigo
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The competition–cooperation paradox in inter-firm relationships: A conceptual frameworkGnyawali, Devi R. ; Madhavan, Ravi ; He, Jinyu ; Bengtsson, MariaIndustrial marketing management, 2016-02, Vol.53, p.7-18 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Coopetition—Quo vadis? Past accomplishments and future challengesBengtsson, Maria ; Kock, SörenIndustrial marketing management, 2014-02, Vol.43 (2), p.180-188 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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The coopetition paradox and tension in coopetition at multiple levelsRaza-Ullah, Tatbeeq ; Bengtsson, Maria ; Kock, SörenIndustrial marketing management, 2014-02, Vol.43 (2), p.189-198 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006Beverland, Michael ; Lindgreen, AdamIndustrial marketing management, 2010, Vol.39 (1), p.56-63 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Involving the process dimensions of time in case-based researchQuintens, Lieven ; Matthyssens, PaulIndustrial marketing management, 2010, Vol.39 (1), p.91-99 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Harnessing marketing automation for B2B content marketingJärvinen, Joel ; Taiminen, HeiniIndustrial marketing management, 2016-04, Vol.54, p.164-175 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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‘Good’ case research in industrial marketing: Insights from research practicePiekkari, Rebecca ; Plakoyiannaki, Emmanuella ; Welch, CatherineIndustrial marketing management, 2010, Vol.39 (1), p.109-117 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Coopetition-based business models: The case of Amazon.comRitala, Paavo ; Golnam, Arash ; Wegmann, AlainIndustrial marketing management, 2014-02, Vol.43 (2), p.236-249 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studiesDubois, Anna ; Gibbert, MichaelIndustrial marketing management, 2010, Vol.39 (1), p.129-136 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Interconnectedness of actor bonds in service triads – a social capital perspectiveHartmann, Evi ; Herb, StefanIndustrial marketing management, 2015-01, Vol.44, p.154-165 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |