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Refinado por: Nome da Publicação: Industrial Marketing Management remover assunto: Studies remover Marketing remover
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1
The competition–cooperation paradox in inter-firm relationships: A conceptual framework
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The competition–cooperation paradox in inter-firm relationships: A conceptual framework

Gnyawali, Devi R. ; Madhavan, Ravi ; He, Jinyu ; Bengtsson, Maria

Industrial marketing management, 2016-02, Vol.53, p.7-18 [Periódico revisado por pares]

New York: Elsevier Inc

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Coopetition—Quo vadis? Past accomplishments and future challenges
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Coopetition—Quo vadis? Past accomplishments and future challenges

Bengtsson, Maria ; Kock, Sören

Industrial marketing management, 2014-02, Vol.43 (2), p.180-188 [Periódico revisado por pares]

New York: Elsevier Inc

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3
The coopetition paradox and tension in coopetition at multiple levels
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The coopetition paradox and tension in coopetition at multiple levels

Raza-Ullah, Tatbeeq ; Bengtsson, Maria ; Kock, Sören

Industrial marketing management, 2014-02, Vol.43 (2), p.189-198 [Periódico revisado por pares]

New York: Elsevier Inc

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4
What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006
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What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006

Beverland, Michael ; Lindgreen, Adam

Industrial marketing management, 2010, Vol.39 (1), p.56-63 [Periódico revisado por pares]

New York: Elsevier Inc

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5
Involving the process dimensions of time in case-based research
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Involving the process dimensions of time in case-based research

Quintens, Lieven ; Matthyssens, Paul

Industrial marketing management, 2010, Vol.39 (1), p.91-99 [Periódico revisado por pares]

New York: Elsevier Inc

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6
Harnessing marketing automation for B2B content marketing
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Harnessing marketing automation for B2B content marketing

Järvinen, Joel ; Taiminen, Heini

Industrial marketing management, 2016-04, Vol.54, p.164-175 [Periódico revisado por pares]

New York: Elsevier Inc

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7
‘Good’ case research in industrial marketing: Insights from research practice
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‘Good’ case research in industrial marketing: Insights from research practice

Piekkari, Rebecca ; Plakoyiannaki, Emmanuella ; Welch, Catherine

Industrial marketing management, 2010, Vol.39 (1), p.109-117 [Periódico revisado por pares]

New York: Elsevier Inc

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8
Coopetition-based business models: The case of Amazon.com
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Coopetition-based business models: The case of Amazon.com

Ritala, Paavo ; Golnam, Arash ; Wegmann, Alain

Industrial marketing management, 2014-02, Vol.43 (2), p.236-249 [Periódico revisado por pares]

New York: Elsevier Inc

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9
From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies
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From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies

Dubois, Anna ; Gibbert, Michael

Industrial marketing management, 2010, Vol.39 (1), p.129-136 [Periódico revisado por pares]

New York: Elsevier Inc

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10
Interconnectedness of actor bonds in service triads – a social capital perspective
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Interconnectedness of actor bonds in service triads – a social capital perspective

Hartmann, Evi ; Herb, Stefan

Industrial marketing management, 2015-01, Vol.44, p.154-165 [Periódico revisado por pares]

New York: Elsevier Inc

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