skip to main content
Idioma:
Resultados 1 2 3 4 next page
Mostrar Somente
Refinado por: Nome da Publicação: Brazilian Business Review remover
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Country of origin effect a study with Brazilian consumers in the luxury market
Country of origin effect a study with Brazilian consumers in the luxury market
Material Type:
Artigo 		Adicionar ao Meu Espaço

Country of origin effect a study with Brazilian consumers in the luxury market

Maria Gabriela Montanari Jonny Mateus Rodrigues; Janaina de Moura Engracia Giraldi; Marcos Fava Neves

Brazilian Business Review Vitória v. 15, n. 4, p. 348-362, 2018

Vitória 2018

Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto    (pcd 2958802 Estantes Deslizantes )(Acessar)

2
Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions
Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions
Material Type:
Artigo 		Adicionar ao Meu Espaço

Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions

Azzari, Vitor ; Pelissari, Anderson

BBR Brazilian business review (Portuguese ed.), 2020-11, Vol.17 (64), p.669-685

Vitória: Fucape Business School/ Brazilian Business Review

Texto completo disponível

Citações Citado por
3
Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity
Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity
Material Type:
Artigo 		Adicionar ao Meu Espaço

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Porto, Rafael Barreiros ; da Silva Soyer, Talyta

BBR Brazilian business review (Portuguese ed.), 2018-11, Vol.15 (6), p.606-623

Vitória: Fucape Business School/ Brazilian Business Review

Texto completo disponível

Citações Citado por
4
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
Material Type:
Artigo 		Adicionar ao Meu Espaço

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels

Castelo, Jose Sarto Freire ; Cabral, Jose Ednilson de Oliveira ; Coelho, Arnaldo Fernandes Matos

BBR Brazilian business review (Portuguese ed.), 2016-01, Vol.13 (1), p.69-91

Vitória: Fucape Business School/ Brazilian Business Review

Texto completo disponível

Citações Citado por
5
Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region
Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region
Material Type:
Artigo 		Adicionar ao Meu Espaço

Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region

Bevilacqua, Rogerio ; Freitas, Verica ; de Paula, Veronica Angelica Freitas

BBR Brazilian business review (Portuguese ed.), 2020-11, Vol.17 (64), p.686-705

Vitória: Fucape Business School/ Brazilian Business Review

Texto completo disponível

Citações Citado por
6
The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands
The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands
Material Type:
Artigo 		Adicionar ao Meu Espaço

The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands

Scussel, Fernanda ; Demo, Gisela

BBR Brazilian business review (Portuguese ed.), 2019-03, Vol.16 (2), p.174-190

Vitória: Fucape Business School/ Brazilian Business Review

Texto completo disponível

Citações Citado por
7
Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective
Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective
Material Type:
Artigo 		Adicionar ao Meu Espaço

Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective

Eberle, Luciene ; da Cruz, Luan Hoffman ; Milan, Gabriel Sperandio

BBR Brazilian business review (Portuguese ed.), 2021-07, Vol.18 (4), p.397-414

Vitória: FUCAPE Business School

Texto completo disponível

Citações Citado por
8
Country of origin effect: a study with Brazilian consumers in the luxury market
Country of origin effect: a study with Brazilian consumers in the luxury market
Material Type:
Artigo 		Adicionar ao Meu Espaço

Country of origin effect: a study with Brazilian consumers in the luxury market

Montanari, Maria Gabriela ; Rodrigues, Jonny Mateus ; de Moura Engracia Giraldi, Janaina ; Neves, Marcos Fava

BBR Brazilian business review (Portuguese ed.), 2018-07, Vol.15 (4), p.348-362

Vitória: Fucape Business School/ Brazilian Business Review

Texto completo disponível

Citações Citado por
9
The effects of brand and online reviews on consumer trust and purchase intentions in developing countries: the case of the online travel agencies in Brazil
The effects of brand and online reviews on consumer trust and purchase intentions in developing countries: the case of the online travel agencies in Brazil
Material Type:
Artigo 		Adicionar ao Meu Espaço

The effects of brand and online reviews on consumer trust and purchase intentions in developing countries: the case of the online travel agencies in Brazil

Maia, Cláudia ; Lunardi, Guilherme ; Dolci, Décio ; Añaña, Edar

Brazilian business review, 2022-05, Vol.19 (3), p.288-308

Texto completo disponível

Citações Citado por
10
“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention
“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention
Material Type:
Artigo 		Adicionar ao Meu Espaço

“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention

Mesquita, Eduardo ; Lopes, Evandro Luiz ; Herrero, Eliane

BBR Brazilian business review (Portuguese ed.), 2022-09, Vol.19 (5), p.565-583

Vitória: Fucape Business School/ Brazilian Business Review

Texto completo disponível

Citações Citado por
Resultados 1 2 3 4 next page

Personalize Seus Resultados

  1. Editar

Refine Search Results

Expandir Meus Resultados

  1.   

Mostrar Somente

  1. Recursos Online (30)
  2. Disponível na Biblioteca (1)

Data de Publicação 

De até
Refinar
  1. Antes de2014  (2)
  2. 2014Até2015  (3)
  3. 2016Até2017  (7)
  4. 2018Até2020  (11)
  5. Após 2020  (9)
  6. Mais opções open sub menu

Novas Pesquisas Sugeridas

Ignorar minha busca e procurar por tudo

Deste Autor:

  1. Montanari, M
  2. Neves, M
  3. Giraldi, J
  4. Rodrigues, J

Neste Assunto:

  1. Management
  2. Brand Loyalty
  3. Consumers
  4. Consumer Behavior
  5. Marketing

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.