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The missing link in building customer brand identification: The role of brand attractiveness
The missing link in building customer brand identification: The role of brand attractiveness
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The missing link in building customer brand identification: The role of brand attractiveness

So, Kevin Kam Fung ; King, Ceridwyn ; Hudson, Simon ; Meng, Fang

Tourism management (1982), 2017-04, Vol.59, p.640-651 [Periódico revisado por pares]

Elsevier Ltd

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Defining the identity-image gap: an analysis of a collective wine brand
Defining the identity-image gap: an analysis of a collective wine brand
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Defining the identity-image gap: an analysis of a collective wine brand

Spiga, Antonio ; Cardebat, Jean-Marie

International journal of wine business research, 2024-02, Vol.36 (1), p.40-60 [Periódico revisado por pares]

Patrington: Emerald Publishing Limited

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3
Greenwash and green purchase behavior: an environmentally sustainable perspective
Greenwash and green purchase behavior: an environmentally sustainable perspective
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Greenwash and green purchase behavior: an environmentally sustainable perspective

Hameed, Irfan ; Hyder, Zeeshan ; Imran, Muhammad ; Shafiq, Kashif

Environment, development and sustainability, 2021-09, Vol.23 (9), p.13113-13134 [Periódico revisado por pares]

Dordrecht: Springer Netherlands

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4
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

Kamboj, Shampy ; Sarmah, Bijoylaxmi ; Gupta, Shivam ; Dwivedi, Yogesh

International journal of information management, 2018-04, Vol.39, p.169-185 [Periódico revisado por pares]

Kidlington: Elsevier Ltd

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5
Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth
Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth
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Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth

Loureiro, Sandra Maria Correia ; Gorgus, Tatjana ; Kaufmann, Hans Ruediger

Online information review, 2017-01, Vol.41 (7), p.985-1005 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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6
Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing
Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing
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Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing

Arya, Vikas ; Sethi, Deepa ; Paul, Justin

International journal of information management, 2019-12, Vol.49, p.142-156 [Periódico revisado por pares]

Kidlington: Elsevier Ltd

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7
Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
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Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness

Pancić, Mladen ; Serdarušić, Hrvoje ; 262;ućić, Dražen

Sustainability, 2023-08, Vol.15 (16), p.12534 [Periódico revisado por pares]

Basel: MDPI AG

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8
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
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The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

Kaur, Harsandaldeep ; Paruthi, Mandakini ; Islam, JamidUl ; Hollebeek, Linda D.

Telematics and informatics, 2020-03, Vol.46, p.101321, Article 101321 [Periódico revisado por pares]

Oxford: Elsevier Ltd

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9
Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products
Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products
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Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products

Rubio, Natalia ; Oubiña, Javier ; Villaseñor, Nieves

Food quality and preference, 2014-03, Vol.32, p.289-298 [Periódico revisado por pares]

Elsevier Ltd

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10
Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone
Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone
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Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Mao, Yanhui ; Lai, Yao ; Luo, Yuwei ; Liu, Shan ; Du, Yixin ; Zhou, Jing ; Ma, Jianhong ; Bonaiuto, Flavia ; Bonaiuto, Marino

Sustainability, 2020-04, Vol.12 (8), p.3391 [Periódico revisado por pares]

Basel: MDPI AG

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