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Refinado por: Base de dados/Biblioteca: ROAD: Directory of Open Access Scholarly Resources remover Nome da Publicação: Sustainability remover
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1
Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
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Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness

Pancić, Mladen ; Serdarušić, Hrvoje ; 262;ućić, Dražen

Sustainability, 2023-08, Vol.15 (16), p.12534 [Periódico revisado por pares]

Basel: MDPI AG

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2
Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone
Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone
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Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Mao, Yanhui ; Lai, Yao ; Luo, Yuwei ; Liu, Shan ; Du, Yixin ; Zhou, Jing ; Ma, Jianhong ; Bonaiuto, Flavia ; Bonaiuto, Marino

Sustainability, 2020-04, Vol.12 (8), p.3391 [Periódico revisado por pares]

Basel: MDPI AG

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3
Green Brand Equity—Empirical Experience from a Systematic Literature Review
Green Brand Equity—Empirical Experience from a Systematic Literature Review
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Green Brand Equity—Empirical Experience from a Systematic Literature Review

Górska-Warsewicz, Hanna ; Dębski, Maciej ; Fabuš, Michal ; Kováč, Marián

Sustainability, 2021-10, Vol.13 (20), p.11130 [Periódico revisado por pares]

Basel: MDPI AG

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4
The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective
The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective
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The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

Bae, Sujin ; Jung, Timothy Hyungsoo ; Moorhouse, Natasha ; Suh, Minjeong ; Kwon, Ohbyung

Sustainability, 2020-04, Vol.12 (7), p.2956 [Periódico revisado por pares]

Basel: MDPI AG

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5
Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
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Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China

Sohaib, Muhammad ; Mlynarski, Jacob ; Wu, Rui

Sustainability, 2023-01, Vol.15 (1), p.746 [Periódico revisado por pares]

Basel: MDPI AG

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6
How Does Destination Experience Value Affect Brand Value and Behavioral Intention? The Moderator Role of Self Congruity
How Does Destination Experience Value Affect Brand Value and Behavioral Intention? The Moderator Role of Self Congruity
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How Does Destination Experience Value Affect Brand Value and Behavioral Intention? The Moderator Role of Self Congruity

Gozen, Ebru ; Aktas Alan, Aylin ; Celep, Emel ; Ergun, Gozde Seval ; Yayla, Ozgur ; Keles, Huseyin ; Aytekin, Arif

Sustainability, 2023-09, Vol.15 (18), p.14004 [Periódico revisado por pares]

Basel: MDPI AG

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7
Are Consumers Equally Willing to Pay More for Brands That Aim for Sustainability, Positive Societal Contribution, and Inclusivity as for Brands That Are Perceived as Exclusive? Generational, Gender, and Country Differences
Are Consumers Equally Willing to Pay More for Brands That Aim for Sustainability, Positive Societal Contribution, and Inclusivity as for Brands That Are Perceived as Exclusive? Generational, Gender, and Country Differences
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Are Consumers Equally Willing to Pay More for Brands That Aim for Sustainability, Positive Societal Contribution, and Inclusivity as for Brands That Are Perceived as Exclusive? Generational, Gender, and Country Differences

Goedertier, Frank ; Weijters, Bert ; Van den Bergh, Joeri

Sustainability, 2024-05, Vol.16 (9), p.3879 [Periódico revisado por pares]

Basel: MDPI AG

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8
Factors Determining City Brand Equity—A Systematic Literature Review
Factors Determining City Brand Equity—A Systematic Literature Review
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Factors Determining City Brand Equity—A Systematic Literature Review

Górska-Warsewicz, Hanna

Sustainability, 2020-10, Vol.12 (19), p.7858 [Periódico revisado por pares]

Basel: MDPI AG

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9
Toward a Sustainability Brand Model: An Integrative Review
Toward a Sustainability Brand Model: An Integrative Review
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Toward a Sustainability Brand Model: An Integrative Review

Winit, Warat ; Kantabutra, Saranya ; Kantabutra, Sooksan

Sustainability, 2023-03, Vol.15 (6), p.5212 [Periódico revisado por pares]

Basel: MDPI AG

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10
The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop
The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop
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The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop

Ko, Ju-Hee ; Jeon, Hyeon-Mo

Sustainability, 2024-04, Vol.16 (8), p.3126 [Periódico revisado por pares]

Basel: MDPI AG

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