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Refinado por: Nome da Publicação: Industrial Marketing Management remover
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A multi-dimension framework for value creation through Big Data
A multi-dimension framework for value creation through Big Data
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A multi-dimension framework for value creation through Big Data

Elia, Gianluca ; Polimeno, Gloria ; Solazzo, Gianluca ; Passiante, Giuseppina

Industrial marketing management, 2020-10, Vol.90, p.617-632 [Periódico revisado por pares]

Elsevier Inc

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12
Sharing the benefits: How different dimensions contribute to value creation and capture
Sharing the benefits: How different dimensions contribute to value creation and capture
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Sharing the benefits: How different dimensions contribute to value creation and capture

Minerbo, Claudio ; Samartini, Andre Luiz Silva ; Brito, Luiz Artur Ledur

Industrial marketing management, 2023-01, Vol.108, p.251-262 [Periódico revisado por pares]

Elsevier Inc

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13
Analytics in the era of big data: The digital transformations and value creation in industrial marketing
Analytics in the era of big data: The digital transformations and value creation in industrial marketing
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Analytics in the era of big data: The digital transformations and value creation in industrial marketing

Wang, William Yu Chung ; Wang, Yichuan

Industrial marketing management, 2020-04, Vol.86, p.12-15 [Periódico revisado por pares]

Elsevier Inc

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14
How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies
How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies
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How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies

Gebauer, Heiko ; Arzt, Alexander ; Kohtamäki, Marko ; Lamprecht, Claudio ; Parida, Vinit ; Witell, Lars ; Wortmann, Felix

Industrial marketing management, 2020-11, Vol.91, p.429-441 [Periódico revisado por pares]

Elsevier Inc

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15
Sustainable value co-creation in business networks
Sustainable value co-creation in business networks
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Sustainable value co-creation in business networks

Lacoste, Sylvie

Industrial marketing management, 2016-01, Vol.52, p.151-162 [Periódico revisado por pares]

New York: Elsevier Inc

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16
Value creation, appropriation and destruction in coopetitive relationships among micro-firms
Value creation, appropriation and destruction in coopetitive relationships among micro-firms
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Value creation, appropriation and destruction in coopetitive relationships among micro-firms

Albert-Cromarias, Anne ; Asselineau, Alexandre ; Blanchard, Grégory

Industrial marketing management, 2022-07, Vol.104, p.366-375 [Periódico revisado por pares]

Elsevier Inc

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17
Opening and closing open innovation projects: A contractual perspective
Opening and closing open innovation projects: A contractual perspective
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Opening and closing open innovation projects: A contractual perspective

Barbic, Frano ; Jolink, Albert ; Niesten, Eva ; Hidalgo, Antonio

Industrial marketing management, 2021-04, Vol.94, p.174-186 [Periódico revisado por pares]

Elsevier Inc

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18
Unpacking value creation and capture in B2B relationships
Unpacking value creation and capture in B2B relationships
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Unpacking value creation and capture in B2B relationships

Minerbo, Claudio ; Kleinaltenkamp, Michael ; Brito, Luiz Artur Ledur

Industrial marketing management, 2021-01, Vol.92, p.163-177 [Periódico revisado por pares]

Elsevier Inc

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19
Linking joint value creation to the interplay of competition and cooperation: A fuzzy set approach
Linking joint value creation to the interplay of competition and cooperation: A fuzzy set approach
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Linking joint value creation to the interplay of competition and cooperation: A fuzzy set approach

Santos, Jose Novais

Industrial marketing management, 2021-01, Vol.92, p.45-54 [Periódico revisado por pares]

Elsevier Inc

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20
A service perspective on business relationships: The value creation, interaction and marketing interface
A service perspective on business relationships: The value creation, interaction and marketing interface
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A service perspective on business relationships: The value creation, interaction and marketing interface

Gronroos, C

Industrial marketing management, 2011-02, Vol.40 (2), p.240-247 [Periódico revisado por pares]

New York: Elsevier Inc

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