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Refinado por: Nome da Publicação: Industrial Marketing Management remover assunto: Service-Dominant Logic remover
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It's all B2B...and beyond: Toward a systems perspective of the market
It's all B2B...and beyond: Toward a systems perspective of the market
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It's all B2B...and beyond: Toward a systems perspective of the market

Vargo, Stephen L ; Lusch, Robert F

Industrial marketing management, 2011-02, Vol.40 (2), p.181 [Periódico revisado por pares]

New York: Elsevier Sequoia S.A

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2
A service perspective on business relationships: The value creation, interaction and marketing interface
A service perspective on business relationships: The value creation, interaction and marketing interface
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A service perspective on business relationships: The value creation, interaction and marketing interface

Gronroos, C

Industrial marketing management, 2011-02, Vol.40 (2), p.240-247 [Periódico revisado por pares]

New York: Elsevier Inc

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3
Creating value in business relationships: The role of sales
Creating value in business relationships: The role of sales
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Creating value in business relationships: The role of sales

Haas, Alexander ; Snehota, Ivan ; Corsaro, Daniela

Industrial marketing management, 2012-01, Vol.41 (1), p.94-105 [Periódico revisado por pares]

New York: Elsevier Inc

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4
Communicative skills that support value creation: A study of B2B interactions between customers and customer service representatives
Communicative skills that support value creation: A study of B2B interactions between customers and customer service representatives
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Communicative skills that support value creation: A study of B2B interactions between customers and customer service representatives

Salomonson, Nicklas ; Åberg, Annika ; Allwood, Jens

Industrial marketing management, 2012-01, Vol.41 (1), p.145-155 [Periódico revisado por pares]

New York: Elsevier Inc

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5
Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process
Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process
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Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process

Aarikka-Stenroos, Leena ; Jaakkola, Elina

Industrial marketing management, 2012-01, Vol.41 (1), p.15-26 [Periódico revisado por pares]

New York: Elsevier Inc

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6
How do firms capture value in a full-scene smart service? Effectiveness of value proposition and co-creation capabilities
How do firms capture value in a full-scene smart service? Effectiveness of value proposition and co-creation capabilities
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How do firms capture value in a full-scene smart service? Effectiveness of value proposition and co-creation capabilities

Zhang, Hong ; Wang, Weina ; Gupta, Sumeet

Industrial marketing management, 2023-07, Vol.112, p.128-144 [Periódico revisado por pares]

Elsevier Inc

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7
The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services
The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services
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The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services

Baumann, Jasmin ; Le Meunier-FitzHugh, Kenneth ; Wilson, Hugh N.

Industrial marketing management, 2017-07, Vol.64, p.107-121 [Periódico revisado por pares]

Elsevier Inc

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8
Service network value co-creation: Defining the roles of the generic actor
Service network value co-creation: Defining the roles of the generic actor
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Service network value co-creation: Defining the roles of the generic actor

Ekman, Peter ; Raggio, Randle D. ; Thompson, Steven M.

Industrial marketing management, 2016-07, Vol.56, p.51-62 [Periódico revisado por pares]

New York: Elsevier Inc

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9
Social media and value co-creation in multi-stakeholder systems: A resource integration approach
Social media and value co-creation in multi-stakeholder systems: A resource integration approach
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Social media and value co-creation in multi-stakeholder systems: A resource integration approach

Singaraju, Stephen P. ; Nguyen, Quan Anh ; Niininen, Outi ; Sullivan-Mort, Gillian

Industrial marketing management, 2016-04, Vol.54, p.44-55 [Periódico revisado por pares]

New York: Elsevier Inc

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10
Research trajectories of Service-Dominant Logic: Emergent themes of a unifying paradigm in business and management
Research trajectories of Service-Dominant Logic: Emergent themes of a unifying paradigm in business and management
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Research trajectories of Service-Dominant Logic: Emergent themes of a unifying paradigm in business and management

Pohlmann, Attila ; Kaartemo, Valtteri

Industrial marketing management, 2017-05, Vol.63, p.53-68 [Periódico revisado por pares]

Elsevier Inc

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