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Refinado por: Nome da Publicação: Industrial Marketing Management remover assunto: Value remover
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1
Role of competences in creating customer value: A value-creation logic approach
Role of competences in creating customer value: A value-creation logic approach
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Role of competences in creating customer value: A value-creation logic approach

Moller, K

Industrial marketing management, 2006-11, Vol.35 (8), p.913-924 [Periódico revisado por pares]

New York: Elsevier Inc

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2
Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation
Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation
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Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation

Kim, Daekwan ; Cavusgil, S. Tamer ; Cavusgil, Erin

Industrial marketing management, 2013-08, Vol.42 (6), p.880-889 [Periódico revisado por pares]

New York: Elsevier Inc

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3
A service perspective on business relationships: The value creation, interaction and marketing interface
A service perspective on business relationships: The value creation, interaction and marketing interface
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A service perspective on business relationships: The value creation, interaction and marketing interface

Gronroos, C

Industrial marketing management, 2011-02, Vol.40 (2), p.240-247 [Periódico revisado por pares]

New York: Elsevier Inc

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4
Creating value in business relationships: The role of sales
Creating value in business relationships: The role of sales
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Creating value in business relationships: The role of sales

Haas, Alexander ; Snehota, Ivan ; Corsaro, Daniela

Industrial marketing management, 2012-01, Vol.41 (1), p.94-105 [Periódico revisado por pares]

New York: Elsevier Inc

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5
Rise of strategic nets — New modes of value creation
Rise of strategic nets — New modes of value creation
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Rise of strategic nets — New modes of value creation

Möller, Kristian ; Rajala, Arto

Industrial marketing management, 2007-10, Vol.36 (7), p.895-908 [Periódico revisado por pares]

New York: Elsevier Inc

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6
Interpersonal influence strategies in complex B2B sales and the socio-cognitive construction of relationship value
Interpersonal influence strategies in complex B2B sales and the socio-cognitive construction of relationship value
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Interpersonal influence strategies in complex B2B sales and the socio-cognitive construction of relationship value

Hohenschwert, Lena ; Geiger, Susi

Industrial marketing management, 2015-08, Vol.49, p.139-150 [Periódico revisado por pares]

New York: Elsevier Inc

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7
Value in business markets: What do we know? Where are we going?
Value in business markets: What do we know? Where are we going?
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Value in business markets: What do we know? Where are we going?

Lindgreen, Adam ; Wynstra, Finn

Industrial marketing management, 2005-10, Vol.34 (7), p.732-748 [Periódico revisado por pares]

New York: Elsevier Inc

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8
Service and value in the interactive business landscape
Service and value in the interactive business landscape
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Service and value in the interactive business landscape

Ford, David ; Mouzas, Stefanos

Industrial marketing management, 2013-01, Vol.42 (1), p.9-17 [Periódico revisado por pares]

New York: Elsevier Inc

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9
Communicative skills that support value creation: A study of B2B interactions between customers and customer service representatives
Communicative skills that support value creation: A study of B2B interactions between customers and customer service representatives
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Communicative skills that support value creation: A study of B2B interactions between customers and customer service representatives

Salomonson, Nicklas ; Åberg, Annika ; Allwood, Jens

Industrial marketing management, 2012-01, Vol.41 (1), p.145-155 [Periódico revisado por pares]

New York: Elsevier Inc

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10
The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services
The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services
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The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services

Baumann, Jasmin ; Le Meunier-FitzHugh, Kenneth ; Wilson, Hugh N.

Industrial marketing management, 2017-07, Vol.64, p.107-121 [Periódico revisado por pares]

Elsevier Inc

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