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Material Type: Artigo
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Co-creating value for luxury brandsTynan, Caroline ; McKechnie, Sally ; Chhuon, CelineJournal of business research, 2010-11, Vol.63 (11), p.1156-1163 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Creating mutual value: Lessons learned from ventures serving base of the pyramid producersLondon, Ted ; Anupindi, Ravi ; Sheth, SateenJournal of business research, 2010-06, Vol.63 (6), p.582-594 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Are all 'sharks' dangerous? new biotechnology ventures and partner selection in R&D alliancesDiestre, Luis ; Rajagopalan, NandiniStrategic management journal, 2012-10, Vol.33 (10), p.1115-1134 [Periódico revisado por pares]Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |
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Material Type: Artigo
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Critical service logic: making sense of value creation and co-creationGrönroos, Christian ; Voima, PäiviJournal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.133-150 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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Material Type: Artigo
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Managing Firm Resources in Dynamic Environments to Create Value: Looking inside the Black BoxSirmon, David G. ; Hitt, Michael A. ; Ireland, R. DuaneThe Academy of Management review, 2007-01, Vol.32 (1), p.273-292 [Periódico revisado por pares]Briarcliff Manor: Academy of ManagementTexto completo disponível |
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Material Type: Artigo
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Offerings as Digitalized Interactive Platforms: A Conceptual Framework and ImplicationsRamaswamy, Venkat ; Ozcan, KerimcanJournal of marketing, 2018-07, Vol.82 (4), p.19-31 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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A Consumer Perspective on Value CreationPriem, Richard L.The Academy of Management review, 2007-01, Vol.32 (1), p.219-235 [Periódico revisado por pares]Briarcliff Manor: Academy of ManagementTexto completo disponível |
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Material Type: Artigo
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Creating and appropriating value in collaborative relationshipsWagner, Stephan M. ; Eggert, Andreas ; Lindemann, EckhardJournal of business research, 2010-08, Vol.63 (8), p.840-848 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Applying Stakeholder Theory in Sustainability Management: Links, Similarities, Dissimilarities, and a Conceptual FrameworkHörisch, Jacob ; Freeman, R. Edward ; Schaltegger, StefanOrganization & environment, 2014-12, Vol.27 (4), p.328-346 [Periódico revisado por pares]Los Angeles, CA: Sage PublicationsTexto completo disponível |
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Material Type: Artigo
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The impact on competitiveness of customer value creation through relationship capabilities and marketing innovationSánchez-Gutiérrez, José ; Cabanelas, Pablo ; Lampón, Jesús F ; González-Alvarado, Tania EThe Journal of business & industrial marketing, 2019-04, Vol.34 (3), p.618-627 [Periódico revisado por pares]Santa Barbara: Emerald Publishing LimitedTexto completo disponível |