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Material Type: Artigo
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Critical service logic: making sense of value creation and co-creationGrönroos, Christian ; Voima, PäiviJournal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.133-150 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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Material Type: Artigo
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Offerings as Digitalized Interactive Platforms: A Conceptual Framework and ImplicationsRamaswamy, Venkat ; Ozcan, KerimcanJournal of marketing, 2018-07, Vol.82 (4), p.19-31 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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The impact on competitiveness of customer value creation through relationship capabilities and marketing innovationSánchez-Gutiérrez, José ; Cabanelas, Pablo ; Lampón, Jesús F ; González-Alvarado, Tania EThe Journal of business & industrial marketing, 2019-04, Vol.34 (3), p.618-627 [Periódico revisado por pares]Santa Barbara: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Value-in-acquisition: an institutional viewChipp, Kerry ; Williams, E. Patricia ; Lindgreen, AdamEuropean journal of marketing, 2019-11, Vol.53 (11), p.2373-2396 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Role of competences in creating customer value: A value-creation logic approachMoller, KIndustrial marketing management, 2006-11, Vol.35 (8), p.913-924 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Service innovation and customer satisfaction: the role of customer value creationMahmoud, Mahmoud Abdulai ; Hinson, Robert E. ; Anim, Patrick AmfoEuropean journal of innovation management, 2018-05, Vol.21 (3), p.402-422 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Value co-creation in service logic: A critical analysisGrönroos, ChristianMarketing theory, 2011-09, Vol.11 (3), p.279-301 [Periódico revisado por pares]London, England: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Does IT alignment between supply chain partners enhance customer value creation? An empirical investigationKim, Daekwan ; Cavusgil, S. Tamer ; Cavusgil, ErinIndustrial marketing management, 2013-08, Vol.42 (6), p.880-889 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaborationSinkovics, Rudolf R ; Kuivalainen, Olli ; Roath, Anthony SThe Journal of business & industrial marketing, 2018-05, Vol.33 (4), p.563-573 [Periódico revisado por pares]Santa Barbara: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Aligning Marketing and Purchasing for new value creationMatthyssens, Paul ; Bocconcelli, Roberta ; Pagano, Alessandro ; Quintens, LievenIndustrial marketing management, 2016-01, Vol.52, p.60-73 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |