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Critical service logic: making sense of value creation and co-creation
Critical service logic: making sense of value creation and co-creation
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Critical service logic: making sense of value creation and co-creation

Grönroos, Christian ; Voima, Päivi

Journal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.133-150 [Periódico revisado por pares]

Boston: Springer US

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Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
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Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications

Ramaswamy, Venkat ; Ozcan, Kerimcan

Journal of marketing, 2018-07, Vol.82 (4), p.19-31 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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3
The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation
The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation
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The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation

Sánchez-Gutiérrez, José ; Cabanelas, Pablo ; Lampón, Jesús F ; González-Alvarado, Tania E

The Journal of business & industrial marketing, 2019-04, Vol.34 (3), p.618-627 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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4
Value-in-acquisition: an institutional view
Value-in-acquisition: an institutional view
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Value-in-acquisition: an institutional view

Chipp, Kerry ; Williams, E. Patricia ; Lindgreen, Adam

European journal of marketing, 2019-11, Vol.53 (11), p.2373-2396 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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5
Role of competences in creating customer value: A value-creation logic approach
Role of competences in creating customer value: A value-creation logic approach
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Role of competences in creating customer value: A value-creation logic approach

Moller, K

Industrial marketing management, 2006-11, Vol.35 (8), p.913-924 [Periódico revisado por pares]

New York: Elsevier Inc

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6
Service innovation and customer satisfaction: the role of customer value creation
Service innovation and customer satisfaction: the role of customer value creation
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Service innovation and customer satisfaction: the role of customer value creation

Mahmoud, Mahmoud Abdulai ; Hinson, Robert E. ; Anim, Patrick Amfo

European journal of innovation management, 2018-05, Vol.21 (3), p.402-422 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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7
Value co-creation in service logic: A critical analysis
Value co-creation in service logic: A critical analysis
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Value co-creation in service logic: A critical analysis

Grönroos, Christian

Marketing theory, 2011-09, Vol.11 (3), p.279-301 [Periódico revisado por pares]

London, England: SAGE Publications

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8
Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation
Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation
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Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation

Kim, Daekwan ; Cavusgil, S. Tamer ; Cavusgil, Erin

Industrial marketing management, 2013-08, Vol.42 (6), p.880-889 [Periódico revisado por pares]

New York: Elsevier Inc

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9
Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaboration
Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaboration
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Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaboration

Sinkovics, Rudolf R ; Kuivalainen, Olli ; Roath, Anthony S

The Journal of business & industrial marketing, 2018-05, Vol.33 (4), p.563-573 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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10
Aligning Marketing and Purchasing for new value creation
Aligning Marketing and Purchasing for new value creation
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Aligning Marketing and Purchasing for new value creation

Matthyssens, Paul ; Bocconcelli, Roberta ; Pagano, Alessandro ; Quintens, Lieven

Industrial marketing management, 2016-01, Vol.52, p.60-73 [Periódico revisado por pares]

New York: Elsevier Inc

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