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What is co-creation? An interactional creation framework and its implications for value creationRamaswamy, Venkat ; Ozcan, KerimcanJournal of business research, 2018-03, Vol.84, p.196-205 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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CreationGumbs, Alexis PaulineFeminist studies, 2022, Vol.48 (3), p.880-881 [Periódico revisado por pares]Texto completo disponível |
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How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scaleMerz, Michael A. ; Zarantonello, Lia ; Grappi, SilviaJournal of business research, 2018-01, Vol.82, p.79-89 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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CreationTodd, RubyPloughshares, 2019-12, Vol.45 (4), p.231Ploughshares, IncTexto completo disponível |
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CreationTodd, RubyPloughshares, 2020, Vol.45 (4), p.231-241PloughsharesTexto completo disponível |
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Collaborative Value Creation: A Review of Partnering Between Nonprofits and Businesses: Part I. Value Creation Spectrum and Collaboration StagesAustin, James E. ; Seitanidi, M. MayNonprofit and voluntary sector quarterly, 2012-10, Vol.41 (5), p.726-758 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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Value Creation and Value Capture Alignment in Business Model Innovation: A Process View on Outcome‐Based Business ModelsSjödin, David ; Parida, Vinit ; Jovanovic, Marin ; Visnjic, IvankaThe Journal of product innovation management, 2020-03, Vol.37 (2), p.158-183 [Periódico revisado por pares]Hoboken: Blackwell Publishing LtdTexto completo disponível |
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Critical service logic: making sense of value creation and co-creationGrönroos, Christian ; Voima, PäiviJournal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.133-150 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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