Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo de Congresso
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The importance of the store image and private label brands' management for the success of strategies an exploratory study in BrazilMarcos Cortez Campomar Janaina de Moura Engracia Giraldi; BALAS 2007 (2007 San José)Competitiveness in Latin America: new challenges, new directions San José : Business Association of Latin American Studies : INCAE Business School, 2007San José Business Association of Latin American Studies INCAE Business School 2007Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (CD 511 ) e outros locais(Acessar) |
2 |
Material Type: Artigo de Congresso
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Inter-oeganizational ties and total customer solution strategic positioning from Delta Model a research about Dyad supplier-client on B2BMateus Tavares da Silva Cozer Geraldo Luciano Toledo; Marcos Cortez Campomar; Recent Advances in Retailing & Services Science Conference (15. 2008 Zagreb, Croatia)Book of abstracts Eindhoven : EIRASS, 2008Eindhoven EIRASS 2008Item não circula. Consulte sua biblioteca.(Acessar) |
3 |
Material Type: Artigo de Congresso
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The effects of knowledge management practices on market orientation and innovativeness in Brazilian companiesAlex Antonio Ferraresi Silvio Aparecido dos Santos; José Roberto Frega; Carlos Olavo Quandt; BALAS 2011 (2011 Santiago, Chile)Value creation through innovation : Latin America's unavoidable challenge Santiago, Chile : Business Association of Latin American Studies, 2011Santiago, Chile Business Association of Latin American Studies 2011Acesso online. A biblioteca também possui exemplares impressos. |
4 |
Material Type: Artigo de Congresso
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Reasons for country image evaluation a study on China imageJanaina de Moura Engracia Giraldi Marcos Cortez Campomar; Ana Akemi Ikeda; SMA - Society for Marketing Advances 2008 Annual Conference (2008 St. Pete Beach, Florida)Advances in marketing : issues , strategies and theories Tuscaloosa, Alabama : Omnipress, 2008Tuscaloosa, Alabama Omnipress 2008Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (CD 550 ) e outros locais(Acessar) |
5 |
Material Type: Artigo
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Branding cities, regions and countries the roadmap of place brand equityFabiana Gondim Mariutti Janaina de Moura Engracia GiraldiRAUSP Management Journal São Paulo v. 56, n. 2, p. 202-216, 2021São Paulo 2021Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto (pcd 3069960 Acervo Digital )(Acessar) |
6 |
Material Type: Artigo de Congresso
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Segmentation and positioning in the Brazilian kids market a case study on the basis of the pyramidAndres Rodriguez Veloso Marcos Cortez Campomar; Ana Akemi Ikeda; Encontro de Marketing - EMA (4. 2010 Florianópolis)Anais Rio de Janeiro : ANPAD, 2010Rio de Janeiro ANPAD 2010Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (CD 613 ) e outros locais(Acessar) |
7 |
Material Type: Livro
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Coffee consumption and industry strategies in BrazilLuciana Florêncio de Almeida Eduardo Eugênio SpersDuxford Woodhead Publishing; Elsevier 2020Localização: ESALQ - Biblioteca Central (338.17373 A447c 2988676 ) e outros locais(Acessar) |
8 |
Material Type: Artigo de Congresso
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Market and technical capabilities in associated business developmentHelder de Souza Aguiar Paulo Tromboni de Souza Nascimento; Abraham Sin Oih Yu; Encontro de Estudos em Estratégia - 3Es (7. 2015 Brasília)Anais Rio de Janeiro : ANPAD, 2015Rio de Janeiro ANPAD 2015Acesso online |
9 |
Material Type: Artigo
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Market and technical capabilities in associated business development of brazilian companyHelder de Souza Aguiar Paulo Tromboni de Souza Nascimento; Abraham Sin Oih YuEstudo & Debate Lajeado v. 23, n. 1, p. 248-259, 2016Lajeado, RS 2016Acesso online |
10 |
Material Type: Artigo de Congresso
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Marketing strategies for beef Brazil in pursuit for the world market leadershipMarcos Fava Neves Roberto Fava Scare; Miguel de Rocha Cavalcanti; International Conference on Chain and Network Management in Agribusiness and the Food Industry (6. 2004 Ede)Annals Ede, 2004Ede 2004Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto (pcd 2187591 estantes deslizantes )(Acessar) |