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The impact of personal innovativeness on product aesthetics and self-connection with brand: a case study of mobile phone users
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The impact of personal innovativeness on product aesthetics and self-connection with brand: a case study of mobile phone users

Tan, Wee Kheng ; Sie, Meng Syun

Behaviour & information technology, 2015-03, Vol.34 (3), p.316-325 [Periódico revisado por pares]

London: Taylor & Francis

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