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Material Type: Artigo
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Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other?Stott, Ryan Neill ; Stone, Merlin ; Fae, JaneThe Journal of business & industrial marketing, 2016-01, Vol.31 (8), p.943-954 [Periódico revisado por pares]Santa Barbara: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business networkZhu, Ying ; Lynette Wang, Valerie ; Wang, Yong Jian ; Nastos, JimEuropean journal of marketing, 2020-06, Vol.54 (6), p.1181-1203 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Life After Business Failure: The Process and Consequences of Business Failure for EntrepreneursUcbasaran, Deniz ; Shepherd, Dean A. ; Lockett, Andy ; Lyon, S. JohnJournal of management, 2013-01, Vol.39 (1), p.163-202 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Measuring environmental performance in business to business relationships: a bibliometric reviewBurki, Umar ; Najam, Usama ; Dahlstrom, RobertMarketing intelligence & planning, 2022-03, Vol.40 (2), p.205-226Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performanceHomburg, Christian ; Tischer, MoritzJournal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.1046-1074 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Business Sentiment and International Business Travels: A Cross-country AnalysisGholipour, Hassan F. ; Foroughi, BehzadJournal of travel research, 2020-07, Vol.59 (6), p.1061-1072 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capitalItani, Omar S. ; Badrinarayanan, Vishag ; Rangarajan, DevaEuropean journal of marketing, 2023-02, Vol.57 (3), p.683-717 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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AI business model: An integrative business approachMishra, Shrutika ; Tripathi, Asha RamJournal of innovation and entrepreneurship, 2021-07, Vol.10 (1), p.1-21, Article 18 [Periódico revisado por pares]Heidelberg: SpringerTexto completo disponível |
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Material Type: Artigo
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Business Process Variability Modeling: A SurveyRosa, Marcello La ; Aalst, Wil M. P. Van Der ; Dumas, Marlon ; Milani, Fredrik P.ACM computing surveys, 2018-01, Vol.50 (1), p.1-45 [Periódico revisado por pares]Baltimore: Association for Computing Machinery, IncTexto completo disponível |
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Material Type: Artigo
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Introduction to the Special Issue-Social Media and Business Transformation: A Framework for ResearchAral, Sinan ; Dellarocas, Chrysanthos ; Godes, DavidInformation systems research, 2013-03, Vol.24 (1), p.3-13 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |