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Refinado por: assunto: Marketing remover
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1
Harvard business review on retailing and merchandising
Harvard business review on retailing and merchandising
Material Type:
Livro 		Adicionar ao Meu Espaço

Harvard business review on retailing and merchandising

Harvard Business School Publishing Corporation

Boston, Mass Harvard Business School Pub c2008

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (658.87 H339 )(Acessar)

2
Business logistics, appraisal and prospect [Papers]
Material Type:
Livro 		Adicionar ao Meu Espaço

Business logistics, appraisal and prospect [Papers]

Business Logistics Forum (3rd 1964 Stanford University) James L Heskett; Stanford University Graduate School of Business

Stanford, Calif. Graduate School of Business, Stanford University c1965

Localização: EPBC - Esc. Politécnica-Bib Central    (658.788 B964 )(Acessar)

3
Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other?
Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other?
Material Type:
Artigo 		Adicionar ao Meu Espaço

Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other?

Stott, Ryan Neill ; Stone, Merlin ; Fae, Jane

The Journal of business & industrial marketing, 2016-01, Vol.31 (8), p.943-954 [Periódico revisado por pares]

Santa Barbara: Emerald Group Publishing Limited

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4
The Uppsala internationalization process model revisited: From liability of Foreignness to Liability of Outsidership
The Uppsala internationalization process model revisited: From liability of Foreignness to Liability of Outsidership
Material Type:
Artigo 		Adicionar ao Meu Espaço

The Uppsala internationalization process model revisited: From liability of Foreignness to Liability of Outsidership

Johanson, Jan ; Vahlne, Jan-Erik

Journal of international business studies, 2009-12, Vol.40 (9), p.1411-1431 [Periódico revisado por pares]

London: Palgrave Macmillan

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5
Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business network
Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business network
Material Type:
Artigo 		Adicionar ao Meu Espaço

Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business network

Zhu, Ying ; Lynette Wang, Valerie ; Wang, Yong Jian ; Nastos, Jim

European journal of marketing, 2020-06, Vol.54 (6), p.1181-1203 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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6
Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations
Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations
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Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations

Bouncken, Ricarda B. ; Kraus, Sascha ; Roig-Tierno, Norat

Review of managerial science, 2021, Vol.15 (1), p.1-14 [Periódico revisado por pares]

Berlin/Heidelberg: Springer Berlin Heidelberg

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7
Does the Customer Matter Most? Exploring Strategic Frontline Employees' Influence of Customers, the Internal Business Team, and External Business Partners
Does the Customer Matter Most? Exploring Strategic Frontline Employees' Influence of Customers, the Internal Business Team, and External Business Partners
Material Type:
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Does the Customer Matter Most? Exploring Strategic Frontline Employees' Influence of Customers, the Internal Business Team, and External Business Partners

Plouffe, Christopher R. ; Bolander, Willy ; Cote, Joseph A. ; Hochstein, Bryan

Journal of marketing, 2016-01, Vol.80 (1), p.106-123 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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8
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
Material Type:
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Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact

Mittal, Vikas ; Han, Kyuhong ; Lee, Ju-Yeon ; Sridhar, Shrihari

Journal of marketing research, 2021-08, Vol.58 (4), p.615-643 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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9
Business to business digital content marketing: marketers’ perceptions of best practice
Business to business digital content marketing: marketers’ perceptions of best practice
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Business to business digital content marketing: marketers’ perceptions of best practice

Holliman, Geraint ; Rowley, Jennifer

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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10
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance
Material Type:
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Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance

Homburg, Christian ; Tischer, Moritz

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.1046-1074 [Periódico revisado por pares]

New York: Springer US

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Deste Autor:

  1. Campomar, M
  2. Ikeda, A
  3. Toledo, G
  4. Giraldi, J
  5. Neves, M

Neste Assunto:

  1. Marketing
  2. Marketing
  3. Social Sciences
  4. Business & Economics
  5. Business

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.