Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the futureHofacker, Charles ; Golgeci, Ismail ; Pillai, Kishore Gopalakrishna ; Gligor, David MariusEuropean journal of marketing, 2020-06, Vol.54 (6), p.1161-1179 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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2 |
Material Type: Artigo
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Digital engagement strategies and tactics in social media marketingDrummond, Conor ; O'Toole, Thomas ; McGrath, HelenEuropean journal of marketing, 2020-06, Vol.54 (6), p.1247-1280 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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3 |
Material Type: Artigo
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Customer engagement in evolving technological environments: synopsis and guiding propositionsHollebeek, Linda D. ; Sprott, David E. ; Andreassen, Tor W. ; Costley, Carolyn ; Klaus, Phil ; Kuppelwieser, Volker ; Karahasanovic, Amela ; Taguchi, Takashi ; Ul Islam, Jamid ; Rather, Raouf AhmadEuropean journal of marketing, 2019-09, Vol.53 (9), p.2018-2023 [Periódico revisado por pares]Texto completo disponível |
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4 |
Material Type: Artigo
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Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulnessTaiminen, Kimmo ; Ranaweera, ChaturaEuropean journal of marketing, 2019-09, Vol.53 (9), p.1759-1781 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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5 |
Material Type: Artigo
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Social presence and e-commerce B2B chat functionsKoponen, Jonna Pauliina ; Rytsy, SaaraEuropean journal of marketing, 2020-06, Vol.54 (6), p.1205-1224 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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6 |
Material Type: Artigo
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Network pictures: concepts and representationsHenneberg, Stephan C ; Mouzas, Stefanos ; Naudé, Pete Zolkiewski, Judy ; Turnbull, PeterEuropean journal of marketing, 2006-03, Vol.40 (3/4), p.408-429 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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7 |
Material Type: Artigo
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Building a warm and competent B2B brand personalityAagerup, Ulf ; Andersson, Svante ; Awuah, Gabriel BaffourEuropean journal of marketing, 2022, Vol.56 (13), p.167-193 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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8 |
Material Type: Artigo
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Boundary resource interactions in solution networksWei, Ruiqi ; Vize, Roisin ; Geiger, SusiEuropean journal of marketing, 2022-02, Vol.56 (2), p.532-561 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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9 |
Material Type: Artigo
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Predictive model assessment in PLS-SEM: guidelines for using PLSpredictShmueli, Galit ; Sarstedt, Marko ; Hair, Joseph F ; Cheah, Jun-Hwa ; Ting, Hiram ; Vaithilingam, Santha ; Ringle, Christian MEuropean journal of marketing, 2019-11, Vol.53 (11), p.2322-2347 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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10 |
Material Type: Artigo
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"Living the brand": brand orientation in the business-to-business sectorBaumgarth, Carsten Melewar, T.C.European journal of marketing, 2010-06, Vol.44 (5), p.653-671 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |