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Refinado por: Base de dados/Biblioteca: JSTOR Business and Economics Collection remover idioma: Japonês remover Sage Premier Journal Collection remover
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1
Understanding Customer Experience Throughout the Customer Journey
Understanding Customer Experience Throughout the Customer Journey
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Understanding Customer Experience Throughout the Customer Journey

Lemon, Katherine N. ; Verhoef, Peter C.

Journal of marketing, 2016-11, Vol.80 (6), p.69-96 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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2
The business model: A theoretically anchored robust construct for strategic analysis
The business model: A theoretically anchored robust construct for strategic analysis
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The business model: A theoretically anchored robust construct for strategic analysis

Zott, Christoph ; Amit, Raphael

Strategic organization, 2013-11, Vol.11 (4), p.403-411 [Periódico revisado por pares]

London, England: SAGE Publications

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3
Marketing in the Sharing Economy
Marketing in the Sharing Economy
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Marketing in the Sharing Economy

Eckhardt, Giana M. ; Houston, Mark B. ; Jiang, Baojun ; Lamberton, Cait ; Rindfleisch, Aric ; Zervas, Georgios

Journal of marketing, 2019-09, Vol.83 (5), p.5-27 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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4
Effect of Service Transition Strategies on Firm Value
Effect of Service Transition Strategies on Firm Value
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Effect of Service Transition Strategies on Firm Value

Fang, Eric (Er) ; Palmatier, Robert W ; Steenkamp, Jan-Benedict E.M

Journal of marketing, 2008-09, Vol.72 (5), p.1-14 [Periódico revisado por pares]

Chicago: SAGE PUBLICATIONS, INC

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5
Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs
Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs
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Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs

Gai, Phyliss Jia ; Klesse, Anne-Kathrin

Journal of marketing, 2019-11, Vol.83 (6), p.61-75 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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6
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
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The Role of Relational Information Processes and Technology Use in Customer Relationship Management

Jayachandran, Satish ; Sharma, Subhash ; Kaufman, Peter ; Raman, Pushkala

Journal of marketing, 2005-10, Vol.69 (4), p.177-192 [Periódico revisado por pares]

Chicago: American Marketing Association

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7
Parallel Play: Startups, Nascent Markets, and Effective Business-model Design
Parallel Play: Startups, Nascent Markets, and Effective Business-model Design
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Parallel Play: Startups, Nascent Markets, and Effective Business-model Design

McDonald, Rory M. ; Eisenhardt, Kathleen M.

Administrative science quarterly, 2020-06, Vol.65 (2), p.483-523 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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8
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
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The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

Roggeveen, Anne L. ; Grewal, Dhruv ; Townsend, Claudia ; Krishnan, R.

Journal of marketing, 2015-11, Vol.79 (6), p.34-49 [Periódico revisado por pares]

Chicago: American Marketing Association

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9
Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships
Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships
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Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships

Ryals, Lynette

Journal of marketing, 2005-10, Vol.69 (4), p.252-261 [Periódico revisado por pares]

Chicago: American Marketing Association

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10
Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods
Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods
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Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Sorescu, Alina B. ; Spanjol, Jelena

Journal of marketing, 2008-03, Vol.72 (2), p.114-132 [Periódico revisado por pares]

Chicago: American Marketing Association

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