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11
Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic
Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic
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Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic

Davvetas, Vasileios ; Ulqinaku, Aulona ; Abi, Gülen Sarial

Journal of international marketing (East Lansing, Mich.), 2022-06, Vol.30 (2), p.73-101 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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12
On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment
On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment
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On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

Diamantopoulos, Adamantios ; Davvetas, Vasileios ; Bartsch, Fabian ; Mandler, Timo ; Arslanagic-Kalajdzic, Maja ; Eisend, Martin

Journal of international marketing (East Lansing, Mich.), 2019-12, Vol.27 (4), p.39-57 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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13
The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness
The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness
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The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Özsomer, Ayşegül

Journal of international marketing (East Lansing, Mich.), 2012-01, Vol.20 (2), p.72-95 [Periódico revisado por pares]

Chicago: American Marketing Association

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14
International Relationship Marketing: Intellectual Foundations and Avenues for Further Research
International Relationship Marketing: Intellectual Foundations and Avenues for Further Research
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International Relationship Marketing: Intellectual Foundations and Avenues for Further Research

Samiee, Saeed ; Chabowski, Brian R. ; Hult, G. Tomas M.

Journal of international marketing (East Lansing, Mich.), 2015-12, Vol.23 (4), p.1-21 [Periódico revisado por pares]

Chicago: American Marketing Association

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15
A Study of the Internationalization–Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity
A Study of the Internationalization–Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity
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A Study of the Internationalization–Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity

Nath, Pravin ; Kirca, Ahmet H. ; Kim, Saejoon

Journal of international marketing (East Lansing, Mich.), 2021-03, Vol.29 (1), p.57-76 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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16
"Should Have I Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions
"Should Have I Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions
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"Should Have I Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions

Davvetas, Vasileios ; Diamantopoulos, Adamantios

Journal of International Marketing, 2018-06, Vol.26 (2), p.1-21 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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17
The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands
The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands
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The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands

Strizhakova, Yuliya ; Coulter, Robin A. ; Price, Linda L.

Journal of international marketing (East Lansing, Mich.), 2021-12, Vol.29 (4), p.45-61 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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18
Opportunity Discovery and Creation as a Duality: Evidence from Small Firms' Foreign Market Entries
Opportunity Discovery and Creation as a Duality: Evidence from Small Firms' Foreign Market Entries
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Opportunity Discovery and Creation as a Duality: Evidence from Small Firms' Foreign Market Entries

Chetty, Sylvie ; Karami, Masoud ; Martín, Oscar Martín

Journal of International Marketing, 2018-09, Vol.26 (3), p.70-93 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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19
Drivers of Local Relative to Global Brand Purchases: A Contingency Approach
Drivers of Local Relative to Global Brand Purchases: A Contingency Approach
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Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Strizhakova, Yuliya ; Coulter, Robin A.

Journal of international marketing (East Lansing, Mich.), 2015-01, Vol.23 (1), p.1-22 [Periódico revisado por pares]

Chicago: American Marketing Association

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20
A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization
A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization
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A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization

Bartsch, Fabian ; Riefler, Petra ; Diamantopoulos, Adamantios

Journal of International Marketing, 2016-03, Vol.24 (1), p.82-110 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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