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1
Consumers and Brands Across the Globe: Research Synthesis and New Directions
Consumers and Brands Across the Globe: Research Synthesis and New Directions
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Consumers and Brands Across the Globe: Research Synthesis and New Directions

Gürhan-Canli, Zeynep ; Sarial-Abi, Gülen ; Hayran, Ceren

Journal of International Marketing, 2018-03, Vol.26 (1), p.96-117 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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2
Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions
Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions
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Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions

Steenkamp, Jan-Benedict E.M.

Journal of international marketing (East Lansing, Mich.), 2019-03, Vol.27 (1), p.1-19 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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3
Contract Specificity, Contract Violation, and Relationship Performance in International Buyer-Supplier Relationships
Contract Specificity, Contract Violation, and Relationship Performance in International Buyer-Supplier Relationships
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Contract Specificity, Contract Violation, and Relationship Performance in International Buyer-Supplier Relationships

Griffith, David A. ; Zhao, Yanhui

Journal of international marketing (East Lansing, Mich.), 2015-01, Vol.23 (3), p.22-40 [Periódico revisado por pares]

Chicago: American Marketing Association

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4
International Market Entry Strategies: Relational, Digital, and Hybrid Approaches
International Market Entry Strategies: Relational, Digital, and Hybrid Approaches
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International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

Watson, George F. ; Weaven, Scott ; Perkins, Helen ; Sardana, Deepak ; Palmatier, Robert W.

Journal of International Marketing, 2018-03, Vol.26 (1), p.30-60 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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5
Global Customer Engagement
Global Customer Engagement
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Global Customer Engagement

Gupta, Shaphali ; Pansari, Anita ; Kumar, V.

Journal of International Marketing, 2018-03, Vol.26 (1), p.4-29 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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6
Managing the Challenge of Luxury Democratization: A Multicountry Analysis
Managing the Challenge of Luxury Democratization: A Multicountry Analysis
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Managing the Challenge of Luxury Democratization: A Multicountry Analysis

Shukla, Paurav ; Rosendo-Rios, Veronica ; Trott, Sangeeta ; Lyu, Jing (Daisy) ; Khalifa, Dina

Journal of international marketing (East Lansing, Mich.), 2022-12, Vol.30 (4), p.44-59 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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7
The Influence of Global Brand Distribution on Brand Popularity on Social Media
The Influence of Global Brand Distribution on Brand Popularity on Social Media
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The Influence of Global Brand Distribution on Brand Popularity on Social Media

Kim, Moon-Yong ; Moon, Sangkil ; Iacobucci, Dawn

Journal of international marketing (East Lansing, Mich.), 2019-12, Vol.27 (4), p.22-38 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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8
Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps?
Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps?
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Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps?

Shaheer, Noman ; Li, Sali ; Priem, Richard

Journal of international marketing (East Lansing, Mich.), 2020-12, Vol.28 (4), p.21-40 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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9
An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect
An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect
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An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect

Xie, Yi ; Batra, Rajeev ; Peng, Siqing

Journal of international marketing (East Lansing, Mich.), 2015-01, Vol.23 (1), p.50-71 [Periódico revisado por pares]

Chicago: American Marketing Association

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10
An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions
An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions
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An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions

Chabowski, Brian ; Kekec, Pinar ; Morgan, Neil A. ; Hult, G. Tomas M. ; Walkowiak, Travis ; Runnalls, Blake

Journal of International Marketing, 2018-03, Vol.26 (1), p.118-143 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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