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11
Selling health and happiness how influencers communicate on Instagram about dieting and exercise: mixed methods research
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Selling health and happiness how influencers communicate on Instagram about dieting and exercise: mixed methods research

Pilgrim, Katharina ; Bohnet-Joschko, Sabine

BMC public health, 2019-08, Vol.19 (1), p.1054-1054, Article 1054 [Periódico revisado por pares]

England: BioMed Central Ltd

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12
Bartender: portrayals of popular alcohol influencer's videos on TikTok
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Bartender: portrayals of popular alcohol influencer's videos on TikTok

Guégan, Erell ; Zenone, Marco ; Mialon, Mélissa ; Gallopel-Morvan, Karine

BMC public health, 2024-05, Vol.24 (1), p.1384-1384, Article 1384 [Periódico revisado por pares]

England: BioMed Central Ltd

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13
Digital marketing of products with poor nutritional quality: a major threat for children and adolescents
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Digital marketing of products with poor nutritional quality: a major threat for children and adolescents

Théodore, F.L. ; López-Santiago, M. ; Cruz-Casarrubias, C. ; Mendoza-Pablo, P.A. ; Barquera, S. ; Tolentino-Mayo, L.

Public health (London), 2021-09, Vol.198, p.263-269 [Periódico revisado por pares]

Houndsmill: Elsevier Ltd

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14
Persuasive linguistic tricks in social media marketing communication—The memetic approach
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Persuasive linguistic tricks in social media marketing communication—The memetic approach

Stepaniuk, Krzysztof ; Jarosz, Katarzyna Cresci, Stefano

PloS one, 2021-07, Vol.16 (7), p.e0253983-e0253983 [Periódico revisado por pares]

San Francisco: Public Library of Science

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15
Strong tie or weak tie? Exploring the impact of group-formation gamification mechanisms on user emotional anxiety in social commerce
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Strong tie or weak tie? Exploring the impact of group-formation gamification mechanisms on user emotional anxiety in social commerce

Li, Manning ; Xu, Dongming ; Ma, Guanghui ; Guo, Qianqian

Behaviour & information technology, 2022-08, Vol.41 (11), p.2294-2323 [Periódico revisado por pares]

London: Taylor & Francis

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16
Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine
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Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine

Bonnevie, Erika ; Rosenberg, Sarah D ; Kummeth, Caitlin ; Goldbarg, Jaclyn ; Wartella, Ellen ; Smyser, Joe Visram, Shelina

PloS one, 2020-10, Vol.15 (10), p.e0240828-e0240828 [Periódico revisado por pares]

United States: Public Library of Science

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17
Australian Children's Exposure to, and Engagement With, Web-Based Marketing of Food and Drink Brands: Cross-sectional Observational Study
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Australian Children's Exposure to, and Engagement With, Web-Based Marketing of Food and Drink Brands: Cross-sectional Observational Study

Kelly, Bridget ; Bosward, Rebecca ; Freeman, Becky

Journal of medical Internet research, 2021-07, Vol.23 (7), p.e28144-e28144 [Periódico revisado por pares]

Toronto: Gunther Eysenbach MD MPH, Associate Professor

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18
The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry
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The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry

Nozari, Hamed ; Szmelter-Jarosz, Agnieszka ; Ghahremani-Nahr, Javid

Future internet, 2021-10, Vol.13 (10), p.266 [Periódico revisado por pares]

Basel: MDPI AG

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19
Exploring College Students' Use of General and Alcohol-Related Social Media and Their Associations With Alcohol-Related Behaviors
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Exploring College Students' Use of General and Alcohol-Related Social Media and Their Associations With Alcohol-Related Behaviors

Hoffman, Eric W. ; Pinkleton, Bruce E. ; Weintraub Austin, Erica ; Reyes-Velázquez, Wanda

Journal of American college health, 2014, Vol.62 (5), p.328-335 [Periódico revisado por pares]

United States: Routledge

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20
Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers' Trust and Assuage Their Distrust in the Social Media Influencer Landscape
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Artigo
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Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers' Trust and Assuage Their Distrust in the Social Media Influencer Landscape

Ki, Chung-Wha (Chloe) ; Chow, Tsz Ching ; Li, Chunsheng

International journal of human-computer interaction, 2023-10, Vol.39 (17), p.3445-3460 [Periódico revisado por pares]

Norwood: Taylor & Francis

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