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11 |
Material Type: Livro
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Strategic social media: from marketing to social changeMahoney, L. Meghan ; Tang, TangHoboken: Wiley 2016Texto completo disponível |
12 |
Material Type: Artigo
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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future InquiryLamberton, Cait ; Stephen, Andrew T.Journal of marketing, 2016-11, Vol.80 (6), p.146-172 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
13 |
Material Type: Artigo
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaLi, Fangfang ; Larimo, Jorma ; Leonidou, Leonidas C.Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
14 |
Material Type: Artigo
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Antecedents of social media B2B use in industrial marketing context: customers’ viewKeinänen, Hanna ; Kuivalainen, Olli Karjaluoto, Pauliina Ulkuniemi, HeikkiThe Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722 [Periódico revisado por pares]Santa Barbara: Emerald Group Publishing LimitedTexto completo disponível |
15 |
Material Type: Artigo
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Analysis of content creation in social media by B2B companiesHuotari, Lauri ; Ulkuniemi, Pauliina ; Saraniemi, Saila ; Mäläskä, Minna Karjaluoto, Pauliina Ulkuniemi, HeikkiThe Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770 [Periódico revisado por pares]Santa Barbara: Emerald Group Publishing LimitedTexto completo disponível |
16 |
Material Type: Artigo
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The future of social media in marketingAppel, Gil ; Grewal, Lauren ; Hadi, Rhonda ; Stephen, Andrew T.Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
17 |
Material Type: Artigo
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Social media and consumer engagement: a review and research agendaBarger, Victor ; Peltier, James W. ; Schultz, Don E.Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
18 |
Material Type: Livro
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Marketing to the Social Web: How Digital Customer Communities Build Your BusinessWeber, LarryWiley 2009Texto completo disponível |
19 |
Material Type: Artigo
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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketingde Vries, Lisette ; Gensler, Sonja ; Leeflang, Peter S.H.Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91 [Periódico revisado por pares]Philadelphia: Elsevier IncTexto completo disponível |
20 |
Material Type: Livro
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An Internet for the People: The Politics and Promise of craigslistLingel, JessaUnited States: Princeton University Press 2020Texto completo disponível |