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Refinado por: Base de dados/Biblioteca: Computers & Applied Sciences Complete - EBSCO remover assunto: Social Networks remover
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Social Media Marketing, Quality Signaling, and the Goldilocks Principle
Social Media Marketing, Quality Signaling, and the Goldilocks Principle
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Social Media Marketing, Quality Signaling, and the Goldilocks Principle

Nian, Tingting ; Sundararajan, Arun

Information systems research, 2022-06, Vol.33 (2), p.540-556 [Periódico revisado por pares]

Linthicum: INFORMS

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2
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
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The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Rishika, Rishika ; Kumar, Ashish ; Janakiraman, Ramkumar ; Bezawada, Ram

Information systems research, 2013-03, Vol.24 (1), p.108-127 [Periódico revisado por pares]

Linthicum: INFORMS

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3
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention
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Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention

Tang, Yuk Ming ; Lau, Yui-yip ; Ho, Uen Lam

Journal of theoretical and applied electronic commerce research, 2023-04, Vol.18 (2), p.889-907 [Periódico revisado por pares]

Curicó: MDPI AG

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4
Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector
Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector
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Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector

Han, Honghua ; Xiong, Jason ; Zhao, Kexin

Information systems and e-business management, 2022-12, Vol.20 (4), p.657-683 [Periódico revisado por pares]

Berlin/Heidelberg: Springer Berlin Heidelberg

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5
Social Media Strategies in Product-Harm Crises
Social Media Strategies in Product-Harm Crises
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Social Media Strategies in Product-Harm Crises

He, Shu ; Rui, Huaxia ; Whinston, Andrew B.

Information systems research, 2018-06, Vol.29 (2), p.362-380 [Periódico revisado por pares]

Linthicum: INFORMS

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6
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis
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Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis

Koob, Clemens

Journal of theoretical and applied electronic commerce research, 2023-07, Vol.18 (3), p.1301-1319 [Periódico revisado por pares]

Curicó: MDPI AG

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7
Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model
Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model
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Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model

Sun, Chenshuo ; Adamopoulos, Panagiotis ; Ghose, Anindya ; Luo, Xueming

Information systems research, 2022-06, Vol.33 (2), p.429-445 [Periódico revisado por pares]

Linthicum: INFORMS

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8
The Comparative Performance of Online Referral Channels in E-Commerce
The Comparative Performance of Online Referral Channels in E-Commerce
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The Comparative Performance of Online Referral Channels in E-Commerce

Duan, Wenjing ; Zhang, Jie

Journal of management information systems, 2021-07, Vol.38 (3), p.828-854 [Periódico revisado por pares]

Abingdon: Routledge

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9
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
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The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention

Chen, Nan ; Yang, Yunpeng

Journal of theoretical and applied electronic commerce research, 2023-09, Vol.18 (3), p.1601-1618 [Periódico revisado por pares]

Curicó: MDPI AG

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10
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components
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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

Nichifor, Eliza ; Lixăndroiu, Radu Constantin ; Chițu, Ioana Bianca ; Brătucu, Gabriel ; Sumedrea, Silvia ; Maican, Cătălin Ioan ; Tecău, Alina Simona

Journal of theoretical and applied electronic commerce research, 2021-09, Vol.16 (6), p.2319-2340 [Periódico revisado por pares]

Curicó: MDPI AG

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