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Peloton, Ulta Beauty name CMOs; Adobe's top marketer retires; Zillow names former Twitter marketer Beverly Jackson as VP of brand and product marketingPasquarelli, Adrianne ; Schultz, E JAdvertising Age, 2023-01, Vol.94 (1), p.4Chicago: Crain Communications, IncTexto completo disponível |
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5 Web3 influencers marketers should know; From pseudonymous NFT experts to the space's biggest investorsHiken, AsaAdvertising Age, 2022-06, Vol.93 (10), p.4Chicago: Crain Communications, IncTexto completo disponível |
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Inside the Super Bowl's hottest ad trend--brand partnerships; Netflix joined forces with Michelob Ultra and General Motors as Molson Coors hooked up with DraftKingsPasquarelli, AdrianneAdvertising Age, 2023-02, Vol.94 (2), p.10Chicago: Crain Communications, IncTexto completo disponível |
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Why Mastodon isn't a Twitter alternative for marketers; Despite a recent surge in usage, the social media app is not yet suited for brands to reach audiencesHiken, AsaAdvertising Age, 2022-11, Vol.93 (16), p.1Chicago: Crain Communications, IncTexto completo disponível |
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Marketers using AI are relying on social media for ChatGPT and DALL-E knowledge; Social platforms offer loads of AI expertise, from which brands and agencies are learning the essentials for their activationsHiken, AsaAdvertising Age, 2023-04, Vol.94 (5), p.14Chicago: Crain Communications, IncTexto completo disponível |
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What creators need to know about going viral; Talent experts share advice on how to capitalize on brand partnershipsWheless, ErikaAdvertising Age, 2022-09, Vol.93 (12), p.1Chicago: Crain Communications, IncTexto completo disponível |
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How TikTok is reinventing the bridal business; #WeddingTok has more than 2.4 billion viewsWheless, ErikaAdvertising Age, 2022-07, Vol.93 (11), p.6Chicago: Crain Communications, IncTexto completo disponível |
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11 'Granfluencer' accounts changing influencer marketing; These older content creators, many with followings in the millions, have teamed up with brands such as Amazon, Hyundai and Liquid DeathFollett, GillianAdvertising Age, 2023-04, Vol.94 (5), p.12Chicago: Crain Communications, IncTexto completo disponível |
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Marketers of the Year 2022; No. 2 McDonald'sSchultz, E JAdvertising Age, 2022-12, Vol.93 (17), p.11Chicago: Crain Communications, IncTexto completo disponível |
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Material Type: Artigo
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Retailer is trading Facebook for TV following measurement issues; Uncommon Goods has been experimenting with new channelsPasquarelli, AdrianneAdvertising Age, 2021-10, Vol.92 (15), p.22Chicago: Crain Communications, IncTexto completo disponível |