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HOW TO SUCCEED WITH INFLUENCERS; Influencer marketing is becoming a bigger piece of the toolbox. Here's how not to mess it up
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HOW TO SUCCEED WITH INFLUENCERS; Influencer marketing is becoming a bigger piece of the toolbox. Here's how not to mess it up

Neff, Jack

Advertising Age, 2019-01, Vol.90 (2), p.19

Chicago: Crain Communications, Inc

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THINKING INSIDE THE BOX; Big consumer packaged goods brands are mimicking startups even as those startups go conventional
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THINKING INSIDE THE BOX; Big consumer packaged goods brands are mimicking startups even as those startups go conventional

Neff, Jack ; Pasquarelli, Adrianne

Advertising Age, 2019-09, Vol.90 (19), p.21

Chicago: Crain Communications, Inc

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SKILLS WANTED: WHAT'S REQUIRED OF THE NEXT GENERATION OF MARKETERS; To rise in the industry, one has to have a strong understanding of analytics, a deep sense of curiosity and the ability to speak between offline and online
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SKILLS WANTED: WHAT'S REQUIRED OF THE NEXT GENERATION OF MARKETERS; To rise in the industry, one has to have a strong understanding of analytics, a deep sense of curiosity and the ability to speak between offline and online

Morrison, Maureen

Advertising Age, 2011-11, Vol.82 (40), p.5

Chicago: Crain Communications, Inc

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DIGITAL SHOPS GET BOOST AS CLIENTS EMBRACE E-COMMERCE
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DIGITAL SHOPS GET BOOST AS CLIENTS EMBRACE E-COMMERCE

Bruell, Alexandra

Advertising Age, 2015-05, Vol.86 (11), p.10

Chicago: Crain Communications, Inc

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AD AGE'S 2019 INDUSTRY PREDICTIONS; Bottom line: We're in for a rocky ride
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AD AGE'S 2019 INDUSTRY PREDICTIONS; Bottom line: We're in for a rocky ride

Advertising Age, 2019-01, Vol.90 (1), p.8

Chicago: Crain Communications, Inc

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RETHINKING THE AUTO SHOW; Automakers are running their own experiential marketing events, putting pressure on the shows to remain relevant
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RETHINKING THE AUTO SHOW; Automakers are running their own experiential marketing events, putting pressure on the shows to remain relevant

Schultz, E J

Advertising Age, 2019-07, Vol.90 (15), p.18

Chicago: Crain Communications, Inc

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Major marketers shift more dollars toward social marketing
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Major marketers shift more dollars toward social marketing

Lee, Edmund

Advertising age, 2011-04, Vol.82 (15), p.9

Chicago: Crain Communications, Inc

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THE CMO'S GUIDE TO VIRTUAL REALITY
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THE CMO'S GUIDE TO VIRTUAL REALITY

Poggi, Jeanine

Advertising Age, 2016-05, Vol.87 (10), p.30

Chicago: Crain Communications, Inc

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Facebook warns scale in social won't be free
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Facebook warns scale in social won't be free

Delo, Cotton

Advertising Age, 2012-03, Vol.83 (10), p.1

Chicago: Crain Communications, Inc

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ADVERTISERS GRAPPLE WITH FACEBOOK'S OUTAGE; When the social network goes down, marketers stand to lose big bucks. Can they recoup?
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ADVERTISERS GRAPPLE WITH FACEBOOK'S OUTAGE; When the social network goes down, marketers stand to lose big bucks. Can they recoup?

Sloane, Garett

Advertising Age, 2019-03, Vol.89 (6), p.2

Chicago: Crain Communications, Inc

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