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HOW TO SUCCEED WITH INFLUENCERS; Influencer marketing is becoming a bigger piece of the toolbox. Here's how not to mess it upNeff, JackAdvertising Age, 2019-01, Vol.90 (2), p.19Chicago: Crain Communications, IncTexto completo disponível |
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THINKING INSIDE THE BOX; Big consumer packaged goods brands are mimicking startups even as those startups go conventionalNeff, Jack ; Pasquarelli, AdrianneAdvertising Age, 2019-09, Vol.90 (19), p.21Chicago: Crain Communications, IncTexto completo disponível |
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SKILLS WANTED: WHAT'S REQUIRED OF THE NEXT GENERATION OF MARKETERS; To rise in the industry, one has to have a strong understanding of analytics, a deep sense of curiosity and the ability to speak between offline and onlineMorrison, MaureenAdvertising Age, 2011-11, Vol.82 (40), p.5Chicago: Crain Communications, IncTexto completo disponível |
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DIGITAL SHOPS GET BOOST AS CLIENTS EMBRACE E-COMMERCEBruell, AlexandraAdvertising Age, 2015-05, Vol.86 (11), p.10Chicago: Crain Communications, IncTexto completo disponível |
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AD AGE'S 2019 INDUSTRY PREDICTIONS; Bottom line: We're in for a rocky rideAdvertising Age, 2019-01, Vol.90 (1), p.8Chicago: Crain Communications, IncTexto completo disponível |
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RETHINKING THE AUTO SHOW; Automakers are running their own experiential marketing events, putting pressure on the shows to remain relevantSchultz, E JAdvertising Age, 2019-07, Vol.90 (15), p.18Chicago: Crain Communications, IncTexto completo disponível |
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Material Type: Artigo
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Major marketers shift more dollars toward social marketingLee, EdmundAdvertising age, 2011-04, Vol.82 (15), p.9Chicago: Crain Communications, IncTexto completo disponível |
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Material Type: Artigo
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THE CMO'S GUIDE TO VIRTUAL REALITYPoggi, JeanineAdvertising Age, 2016-05, Vol.87 (10), p.30Chicago: Crain Communications, IncTexto completo disponível |
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Facebook warns scale in social won't be freeDelo, CottonAdvertising Age, 2012-03, Vol.83 (10), p.1Chicago: Crain Communications, IncTexto completo disponível |
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Material Type: Artigo
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ADVERTISERS GRAPPLE WITH FACEBOOK'S OUTAGE; When the social network goes down, marketers stand to lose big bucks. Can they recoup?Sloane, GarettAdvertising Age, 2019-03, Vol.89 (6), p.2Chicago: Crain Communications, IncTexto completo disponível |