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Material Type: Artigo
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Setting the future of digital and social media marketing research: Perspectives and research propositionsDwivedi, Yogesh K. ; Ismagilova, Elvira ; Hughes, D. Laurie ; Carlson, Jamie ; Filieri, Raffaele ; Jacobson, Jenna ; Jain, Varsha ; Karjaluoto, Heikki ; Kefi, Hajer ; Krishen, Anjala S. ; Kumar, Vikram ; Rahman, Mohammad M. ; Raman, Ramakrishnan ; Rauschnabel, Philipp A. ; Rowley, Jennifer ; Salo, Jari ; Tran, Gina A. ; Wang, YichuanInternational journal of information management, 2021-08, Vol.59, p.102168, Article 102168 [Periódico revisado por pares]Kidlington: Elsevier LtdTexto completo disponível |
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Material Type: Artigo
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Integrating Marketing Communications: New Findings, New Lessons, and New IdeasBatra, Rajeev ; Keller, Kevin LaneJournal of marketing, 2016-11, Vol.80 (6), p.122-145 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future InquiryLamberton, Cait ; Stephen, Andrew T.Journal of marketing, 2016-11, Vol.80 (6), p.146-172 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Antecedents of social media B2B use in industrial marketing context: customers’ viewKeinänen, Hanna ; Kuivalainen, Olli Karjaluoto, Pauliina Ulkuniemi, HeikkiThe Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722 [Periódico revisado por pares]Santa Barbara: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Social media and consumer engagement: a review and research agendaBarger, Victor ; Peltier, James W. ; Schultz, Don E.Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer BehaviorKumar, Ashish ; Bezawada, Ram ; Rishika, Rishika ; Janakiraman, Ramkumar ; Kannan, P. K.Journal of marketing, 2016-01, Vol.80 (1), p.7-25 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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The influence of YouTubers on followers’ use intentionCorrêa, Stela Cristina Hott ; Soares, João Luiz ; Christino, Juliana Maria Magalhães ; Gosling, Marlusa de Sevilha ; Gonçalves, Carlos AlbertoJournal of research in interactive marketing, 2020-05, Vol.14 (2), p.173-194 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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The impact of brand communication on brand equity through FacebookSchivinski, Bruno ; Dabrowski, DariuszJournal of research in interactive marketing, 2015-01, Vol.9 (1), p.31-53 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product InterestGrewal, Lauren ; Stephen, Andrew T. ; Coleman, Nicole VerrochiJournal of marketing research, 2019-04, Vol.56 (2), p.197-210 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |
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Material Type: Artigo
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How does consumer engagement evolve when brands post across multiple social media?Unnava, Vasu ; Aravindakshan, AshwinJournal of the Academy of Marketing Science, 2021-09, Vol.49 (5), p.864-881 [Periódico revisado por pares]New York: Springer USTexto completo disponível |